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Are you watching your language?
boagworld.com
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Wherever you work, we all have stakeholders that we need to win over, and the language we use to communicate with them will have a significant impact on whether we succeed or not.

Are your customers [audiences] low or high information?
gerrymcgovern.com

Traditional, mass marketing branding still good for low information type customers. If they’re high information customers, you need to give them the facts and be useful because that’s what they want.

Relevant Overviews

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