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Photos Improve Website Usability and Credibility
jakobnielsenphd.substack.com
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High-quality, detailed photographs convey information with authenticity, fostering trust in the content provided on a website. Investing in premium images is essential, as indistinct or amateurish pictures can perplex users and erode credibility. But AI-generated images can sometimes substitute at drastically lower cost.

Photos as Web Content
www.nngroup.com
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Users pay close attention to photos and other images that contain relevant information but ignore fluffy pictures used to "jazz up" web pages.

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