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Content Strategy 101
www.nngroup.com
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A content strategy is a high-level plan that guides the intentional creation and maintenance of information in a digital product.

It Is All About the Content, Stupid!
boagworld.com
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Probably my biggest frustrations ... is the utter contempt they seem to hold content in. ... they won’t hire a professional copywriter to work on the content ... never teach content creators how to create appropriate web content.

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