When organizations want to get more strategic about their content – when they want it to be more effective, more efficient, and advance their goals, they turn to content strategists. The core of what we do is to help the organization ask and answer key questions.

A content strategy is a high-level plan that guides the intentional creation and maintenance of information in a digital product.

The single most important thing I’ve learned about online marketing is that it is about paying attention. Offline marketing is about getting attention, but once someone is on your website, they know what they want to do, so your first job is to help them do what they came to you website to do as quickly and easily as possible.

Whether we’re looking at The Correspondent, the world atlas or the national news, migration across the Mediterranean is depicted on maps as thick red arrows heading towards us. Far more than we realise, these arrows define how we view migration. Can that be changed?

The illusion of cheap storage has encouraged by far the worst hoarding habits in human history.

Users pay close attention to photos and other images that contain relevant information but ignore fluffy pictures used to "jazz up" web pages.

Quick accessibility checklist (by European Commission)

Law 1 / Reduce - The simplest way to achieve simplicity is through thoughtful reduction.Law 2 / Organize - Organization makes a system of many appear fewer.Law 3 / Time - Savings in time feel like simplicity.Law 4 / Learn - Knowledge makes everything simpler.Law 5 / Differences - Simplicity and complexity need each other.Law 6 / Context - What lie…

Gerry McGovern on skills needed for digital communication people. For example: - choose the right word to drive action; - make it easy finding content allowing users to complete a task quickly; - design for maintenance and evolution; - love metadata, be an information architect. I wished I had all of those.

One self-experiment we all should try once: To understand this website based on its images.

Cheap storage. Cheap processing power. Cheap energy. It’s all great. We don’t have to think. We just dump our content onto the website and let search engines figure it out.