When organizations want to get more strategic about their content – when they want it to be more effective, more efficient, and advance their goals, they turn to content strategists. The core of what we do is to help the organization ask and answer key questions.

Probably my biggest frustrations ... is the utter contempt they seem to hold content in. ... they won’t hire a professional copywriter to work on the content ... never teach content creators how to create appropriate web content.