It isn’t a mystery that a large part of delivering a highly successful user experience is understanding what the customer wants/needs along with the cognition that consequently gets customers thinking about what they want/need.

Whether we’re looking at The Correspondent, the world atlas or the national news, migration across the Mediterranean is depicted on maps as thick red arrows heading towards us. Far more than we realise, these arrows define how we view migration. Can that be changed?

"This article presents three experiments (total N = 1718) investigating the possibility of familiarity backfire within the context of correcting novel misinformation claims and after a 1-week study-test delay."