What grade level should you be writing at? How do you determine your copy’s grade level?
Bad writing can be avoided by following Orwell’s 6 little rules. The problem is the absolute nature of Orwell’s rules. The first five all include either a “never” or an “always”. That's why Orwell himself doesn’t always obey them and The Economist's Johnson revised them.
Techniques like summaries, bullet points, callouts, bolding, and helpful visuals improve comprehension and engagement with content exceeding 1,000 words.
This blog post was submitted to online course "Professional Communication: Business Writing and Storytelling" (Economist Education) . It was then adapted and used on an intranet. "Easy writing makes hard reading" - Ernest Hemingway "The discipline of the written word punishes both stupidity and dishonesty" - John Steinbeck
An examination of translating text to make it as accessible as possible. Looking at how to make writing easier to read
What makes a text nice to read? To know more about this, it is important to take a closer look at how people are reading. Additionally, it may be the case that someone is impaired, physically or mentally, to read a text. How does it work?
Unsure where to start? Use this collection of links to our articles and videos to learn how to write and present information that aligns with users’ needs and online reading behaviors.
Plain language and website fonts affect the reading experience more than you think
Probably my biggest frustrations ... is the utter contempt they seem to hold content in. ... they won’t hire a professional copywriter to work on the content ... never teach content creators how to create appropriate web content.
"understand the digital reader’s brain, and to get a couple of concrete writing tips for your next digital text." "Nothing can surpass a text when it comes to transforming abstract thoughts into concrete expression."
"If you can write a half decent document you may be mistaken for thinking writing for the web will be easy. However, the web requires a focus of writing rarely needed elsewhere."
People do not read online: "fundamental scanning behaviors remain constant, even as designs change."
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