Digital Transformation

Digital transformation is an over-used, over-abused term. Here’s what it means to me.

From many strategies ...

In most organisations, the following strategies are barely on speaking turns, let alone fully integrated and mutually supportive:

  • Internal communication: Every day, valuable ideas and information pour into your organisation as staff engage with stakeholders and discover useful knowledge online. But what happens then? If a piece of knowledge is valuable to them, it's probably also useful to their colleagues ... so why does so little of it circulate within your organisation?
  • Internal collaboration: Are your staff still emailing documents to each other, and spending hours tracing the latest version and integrating changes?
  • Knowledge management: Can your staff find the knowledge they need efficiently, share information effortlessly without flooding everyone’s Inboxes, and serendipitously discover relevant information around the digital equivalent of the office watercooler?
  • External communication: There is no better advocate for any organsation than empowered staff and engaged audiences. Have you transformed your workforce into Social Ambassadors, and launched communities to engage your customers and stakeholders in co-defining the future?
  • Training and employee engagement: Even if you have the tools, can your staff use them? Do they know why they should?

... to one strategy: build an internal innovation community

How can you integrate the above strategies, processes and tools? By treating them as different aspects of one, overarching goal: the creation of an internal innovation community throughout your organisation.

everyone is trained and motivated to share knowledge internally and externally, supported by efficient tools and processes

The idea is to frame the above strategies, processes and tools as interconnected tactics within an overall strategic framework. This aligns them to a shared set of goals: an organisation where everyone is trained and motivated to share knowledge internally and externally, supported by efficient tools and processes for knowledge management, internal and external communications.

From Strategy to Implementation

Having such a strategy is all very well, but noone will notice if you never implement it. You'll need to plan for unknowns, coordinate experts who have never worked together before, and integrate project and change management so that:

  • change rolls out with the new features, tools and processes,
  • these are developed with your staff, not foisted upon them.

I’ve specialised in the intersection of internal and external communications, collaboration and knowledge management since 1995. If you need help, get in touch.

Stuff I (Really) like

Here are the latest 9 resources I've Highlighted about Digital Transformation. There's more reading over here.

How To Take Smart Notes: 10 Principles to Revolutionize Your Note-Taking and Writing - Forte Labs
fortelabs.co
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Books on note-taking... always too vague and boring, full of platitudes ... never an overarching system for turning notes into concrete results ... [but] How To Take Smart Notes ... is by far the most impactful and profound book I’ve ever read on the subject... most books are a few morsels of real insight wrapped in... fluff... I systematically…

AI-Generated Text Is the Scariest Deepfake of All | WIRED
www.wired.com
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GPT-3... AI that can produce shockingly human-sounding (if at times surreal) sentences... imagine a future in which the vast majority of the written content ... is produced by machines... adjust, and adapt, to a new level of unreality ...video may turn out to be the easiest to detect ... Politicians will now be able to dismiss real, scandalous vid…

The Most Important Leadership Competencies, According to Leaders Around the World
hbr.org
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195 leaders in 15 countries over 30 global organizations... asked to choose the 15 most important leadership competencies... grouped the top ones into five major themes ... difficult to master... because improving them requires acting against our nature...high ethical standards conveys a commitment to fairness, instilling confidence ... when le…

02/08/2020
The Age of Surveillance Capitalism by Shoshana Zuboff
www.theguardian.com
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all recorded, rendered as data, processed, analysed, bought, bundled and resold like sub-prime mortgages...not some dystopian imagining of the future, but the present... the totality of information about our every thought, word and deed... traded for profit in new markets based on predicting our every need – or producing it... tech giants unilate…

Imagining new MyHub.ai features as the pilot Hubs launch
medium.com
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This month sees the first generation of Hubs (other than mine) go live, so it’s time to imagine what comes next: AI integration? Filter-bubble Piercers? HubBots? Factcheck-driven credibility scores?

The most important technology critic in the world was tired of knowledge based on clicks. So he built an antidote - The Correspondent
thecorrespondent.com
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The Syllabus collects the best articles, podcasts and videos about the political, economic and social consequences of the coronavirus pandemic on a daily basis...world’s foremost technology critic... scans 100 pages per minute, 12 books in an hour, 100 in one day... can determine the relevance of every book in the world... all information and know…

Launching MyHub.ai
mathewlowry.myhub.ai
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I officially launched the MyHub.ai alpha phase right smack in the middle of the 2020 coronavirus crisis.

21/03/2020
A Text Renaissance
www.ribbonfarm.com
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The Four Horsemen of this emerging Textopia are... Roam attempts to implement a near-full conception of hypertext as originally conceived by visionaries... looks like a cross between a slightly weird wiki and ... Evernote. It’s not... block-level addressability, transclusion ... and bidirectional linking ... utterly transform the writing experienc…

The Benefits of Framing Culture as a Management System
sloanreview.mit.edu
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despite all the talk about culture, many business leaders remain confused... organizational culture is “the shared basic assumptions, values, and beliefs... taught to newcomers as the proper way to think and feel...think of culture as a management system... makes the idea much more concrete...staff... make all sorts of decisions every day ... in a…

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