Digital Transformation

Digital transformation is an over-used, over-abused term. Here’s what it means to me.

From many strategies ...

In most organisations, the following strategies are barely on speaking turns, let alone fully integrated and mutually supportive:

  • Internal communication: Every day, valuable ideas and information pour into your organisation as staff engage with stakeholders and discover useful knowledge online. But what happens then? If a piece of knowledge is valuable to them, it's probably also useful to their colleagues ... so why does so little of it circulate within your organisation?
  • Internal collaboration: Are your staff still emailing documents to each other, and spending hours tracing the latest version and integrating changes?
  • Knowledge management: Can your staff find the knowledge they need efficiently, share information effortlessly without flooding everyone’s Inboxes, and serendipitously discover relevant information around the digital equivalent of the office watercooler?
  • External communication: There is no better advocate for any organsation than empowered staff and engaged audiences. Have you transformed your workforce into Social Ambassadors, and launched communities to engage your customers and stakeholders in co-defining the future?
  • Training and employee engagement: Even if you have the tools, can your staff use them? Do they know why they should?

... to one strategy: build an internal innovation community

How can you integrate the above strategies, processes and tools? By treating them as different aspects of one, overarching goal: the creation of an internal innovation community throughout your organisation.

everyone is trained and motivated to share knowledge internally and externally, supported by efficient tools and processes

The idea is to frame the above strategies, processes and tools as interconnected tactics within an overall strategic framework. This aligns them to a shared set of goals: an organisation where everyone is trained and motivated to share knowledge internally and externally, supported by efficient tools and processes for knowledge management, internal and external communications.

From Strategy to Implementation

Having such a strategy is all very well, but noone will notice if you never implement it. You'll need to plan for unknowns, coordinate experts who have never worked together before, and integrate project and change management so that:

  • change rolls out with the new features, tools and processes,
  • these are developed with your staff, not foisted upon them.

I’ve specialised in the intersection of internal and external communications, collaboration and knowledge management since 1995. If you need help, get in touch.

Stuff I (Really) like

Here are the latest 9 resources I've Highlighted about Digital Transformation. There's more reading over here.

Imagining new MyHub.ai features as the pilot Hubs launch
medium.com
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This month sees the first generation of Hubs (other than mine) go live, so it’s time to imagine what comes next: AI integration? Filter-bubble Piercers? HubBots? Factcheck-driven credibility scores?

The most important technology critic in the world was tired of knowledge based on clicks. So he built an antidote - The Correspondent
thecorrespondent.com
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The Syllabus collects the best articles, podcasts and videos about the political, economic and social consequences of the coronavirus pandemic on a daily basis...world’s foremost technology critic... scans 100 pages per minute, 12 books in an hour, 100 in one day... can determine the relevance of every book in the world... all information and know…

Launching MyHub.ai
mathewlowry.myhub.ai
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I officially launched the MyHub.ai alpha phase right smack in the middle of the 2020 coronavirus crisis.

21/03/2020
A Text Renaissance
www.ribbonfarm.com
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The Four Horsemen of this emerging Textopia are... Roam attempts to implement a near-full conception of hypertext as originally conceived by visionaries... looks like a cross between a slightly weird wiki and ... Evernote. It’s not... block-level addressability, transclusion ... and bidirectional linking ... utterly transform the writing experienc…

The Benefits of Framing Culture as a Management System
sloanreview.mit.edu
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despite all the talk about culture, many business leaders remain confused... organizational culture is “the shared basic assumptions, values, and beliefs... taught to newcomers as the proper way to think and feel...think of culture as a management system... makes the idea much more concrete...staff... make all sorts of decisions every day ... in a…

Yuval Noah Harari on what 2050 has in store for humankind | WIRED UK
www.wired.co.uk
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the best skill to teach children is reinvention... the author of Sapiens reveals what 2050 has in store for humankind...once technology enables us to engineer bodies, brains and minds... We don’t know what people will do for a living, we don’t know how armies or bureaucracies will function...too many schools focus on cramming information. In the p…

Disinformation For Hire: How A New Breed Of PR Firms Is Selling Lies Online
www.buzzfeednews.com
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for manipulating public opinion... automation and artificial intelligence “can quickly generate traffic and publicity much faster than people.”...If disinformation in 2016 was characterized by Macedonian spammers... Russian trolls... 2020 is shaping up to be the year communications pros for hire provide sophisticated online propaganda operations .…

Taking Virtual Reality for a Test Drive | The New Yorker
www.newyorker.com
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Although V.R. has not been as lucrative as entertainment companies had hoped, the medium is used a lot in the military (flight and battlefield simulations), business training... health care (preoperative mapping, virtual cadavers... treat P.T.S.D. and phobias... transformed pornography... Independent creators and developers aren’t making their mon…

Refocusing a Community Platform
mathewlowry.myhub.ai

Some sites are a victim of their own initial success. A decade after launching, an EC community platform was struggling to remain relevant. Over the intervening years it had offered a flexible, powerful publishing solution to many different parts of the EC...

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