Online Community Management

Convening a community can be the most powerful communication tactic there is.

Online communities offer enormous opportunities to the right organisation. Community members are far more likely to read your content, think of your organisation, give you feedback, share your content, attend your events, get involved in your programmes, and buy your products.

On the other hand, convening a community is hard: few people have time for more than a couple of online platforms in their lives, so attracting them to yours means you need to be uniquely useful to them.

That generally requires a change of mindset and new internal processes across the organisation, because it’s not your community - it's theirs. And getting their involvement means really listening to what they have to say, and then visibly acting on it.

I built the EU Commission’s first online community in 2002, and have built many more successful ones since. If you’d like to chat, get in touch.

Stuff I (Really) like

Here are the latest 9 resources I've Highlighted about Online Community Management. There's more reading over here.

AI-Generated Text Is the Scariest Deepfake of All | WIRED
www.wired.com
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GPT-3... AI that can produce shockingly human-sounding (if at times surreal) sentences... imagine a future in which the vast majority of the written content ... is produced by machines... adjust, and adapt, to a new level of unreality ...video may turn out to be the easiest to detect ... Politicians will now be able to dismiss real, scandalous vid…

Designing social platforms fit for the future
medium.com
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For the 6th episode of his Futurized podcast, Trond Undheim asked me why surveillance capitalism inevitably leads to polarised, undemocratic and dysfunctional societies, and what we must do about it... If we don’t change course, in the future we will be less will informed, more polarised, massively manipulated, living in more corrupt and less demo…

Why it’s as hard to escape an echo chamber as it is to flee a cult | Aeon Essays
aeon.co
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echo chambers and epistemic bubbles... systematically exclude sources of information... exaggerate their members’ confidence in their beliefs... work in entirely different ways... epistemic bubble is when you don’t hear people from the other side. An echo chamber is what happens when you don’t trust people from the other side...‘epistemic bubble’ …

Conference on the future of Europe: Let civil society have its say!
voxeurop.eu
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We are a community of academics coming from different disciplines ... closely studied and contributed to previous (failed) institutional attempts ... to rethink the EU ... express our deepest concerns about the many unintended consequences stemming from ... the Conference on the future of Europe... raising expectations it can’t easily deliver on, …

13/04/2020
Calculating the ROI of Customer Engagement
hbr.org
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Most current definitions of engagement are bimodal – someone is either engaged or they ‘re not...a limited view that hampers our ability to manage engagement in meaningful ways...Community management is the discipline of building technical and social environments in such a way that individuals can easily organize and collaborate to achieve an obje…

Policy Brief: Future of Democracy (pdf)
www.bertelsmann-stiftung.de
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to make participatory democracy a reality, it is essential to avoid only paying lip-service to the idea of participation — and give citizens a real say...European federalists are hoping to gain momentum for treaty change. Many member states are afraid of that very outcome...Citizens’ participation is being tested out far more commonly across Europ…

Visibility and Communication of Cohesion Policy in Online Media (pdf)
www.europarl.europa.eu
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study evaluates the visibility and communication of cohesion policy in online media... a mixed methods approach to investigate media coverage, representation and user perception... over 60,000 news articles and 100,000 user-generated comments...over 11,000 Facebook posts ... over five million tweets ... 13,000 EU press releases... cohesion policy …

Boris Johnson made politics awful, then asked people to vote it away | openDemocracy
www.opendemocracy.net
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recent UK election was a quarrel about the character of politics...Labour Party argued that it can be used for good... Conservative Party claimed that politics is bad... promised to... ‘get Brexit done’, so that we can all forget about it ...wage war on the political process, on trust, and on truth. Ensure the whole experience is miserable, bewild…

Refocusing a Community Platform
mathewlowry.myhub.ai

Some sites are a victim of their own initial success. A decade after launching, an EC community platform was struggling to remain relevant. Over the intervening years it had offered a flexible, powerful publishing solution to many different parts of the EC...

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