Social Media

Social media can be a time- and resource-vampire if it's not integrated into the rest of your communications strategy.

How is your social media strategy? Are you simply broadcasting your content? That's inexpensive, but you're simply adding to the noise. Do you really want to be part of that problem?

The secret is to not have a social media strategy: a separate strategy prevents social media becoming an integral part of your content marketing, community development, digital transformation and innovation strategies.

It also tends to put social media in Team Ghetto, when you should be mainstreaming it across your workforce.

Instead, view social media as a set of tactics within an integrated communication strategy, with each social platform harnessed to your overall communication goals.

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Stuff I (Really) like

Here are the latest 9 resources I've Highlighted about Social Media. There's more reading over here.

The Future of Search Is Boutique | Future
future.a16z.com
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Basically this piece starts to unpack for me my ideas of what millions of Hubs networked together and processed by AI would offer the world in terms of content discovery:With "tools like Notion, Airtable, and Readwise ... people are aggregating content ... reviving the curated web. But at the moment these are mostly solo affairs... fragmented…

Personal Knowledge Management is Bullshit
www.otherlife.co
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"the underlying problem is stubbornly intractable"Great piece, although I'm unsure that "a great proportion of the variance in “knowledge management” effectiveness across individuals is genetic", it is true that:productivity geeks exist, develop their system and then try to sell it.speaking from experience, it is really, r…

How should Knowledge for policy evolve?
knowledge4policy.ec.europa.eu

"Hitting “publish” on this, my first blog post on Knowledge4Policy (K4P), is a special moment for me. I’ve helped create a few online communities for the European Commission (I launched my first in February 2002, so I just missed that particular anniversary), but K4P may be the most important."

Wiki as a Commons | Gordon Brander
subconscious.substack.com

Wikis are like Minecraft for thought — very simple, very open-ended... can generate complex living systems, from personal notes, to collaborative fansites, to Wikipedia. While open-ended, there's scarcity: there can be only one page for each name, forcing "negotiation, communal norms, communal goals, communal meanings... Open-ended mea…

The Garden and the Stream: A Technopastoral | Hapgood
hapgood.us

I suspect this will be a canonical text for me moving forward with myhub.ai.Mike Caulfield in 2015, when my first hub was only about 2 years old, had also "been experimenting with another form of social media called federated wiki... instead of blogging and tweeting your experience you wiki’d it. And over time the wiki became a representation…

Here's a Look Inside Facebook's Data Wars - The New York Times
www.nytimes.com
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CrowdTangle, "running quasi-independently inside Facebook since being acquired in 2016" was broken up because ... "journalists and researchers were using CrowdTangle... to analyze Facebook ... dig up information considered unhelpful" by Alex Schultz, CMO & VP of analytics. His "Team Selective Disclosure won" - sh…

Cory Doctorow: IP – Locus Online
locusmag.com
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First a definition of (the importance of) "Interoperability – the thing Facebook uses to slurp stuff in from the open web – is the key to self-determination." Without it:you're trapped: "leaving Facebook means leaving your communities, your relationships... your presence on Facebook is the reason someone else can’t go...you&#x…

The Memex Method. When your commonplace book is a public | Cory Doctorow
doctorow.medium.com
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One of my favourite writers (offline and online) on his personal content strategy, first taking aim at the "tawdry and mercenary" version of "“why writers should blog”... the story goes, “and build a brand ... to promote your work.” Virtually every sentence that contains the word “brand” is bullshit, and that one is no exception.&qu;…

Facebook Is Dead (It Just Doesn’t Know It Yet)
bettermarketing.pub
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Interesting piece on the reverse side of the network effect: the more people leave, the faster the remainder leave. So what will make people leave?Gen Z want privacy, hate bullying/speech, don’t like ads and think "Facebook is for moms and grandparents""Millennials Are Ready to Ditch... too old to bicker with strangers... [and] stil…

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