Social Media
Social media can be a time- and resource-vampire if it's not integrated into the rest of your communications strategy.
How is your social media strategy? Are you simply broadcasting your content? That's inexpensive, but you're simply adding to the noise. Do you really want to be part of that problem?
The secret is to not have a social media strategy: a separate strategy prevents social media becoming an integral part of your content marketing, community development, digital transformation and innovation strategies.
It also tends to put social media in Team Ghetto, when you should be mainstreaming it across your workforce.
Instead, view social media as a set of tactics within an integrated communication strategy, with each social platform harnessed to your overall communication goals.
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Stuff I (Really) like
Here are the latest 9 resources I've Highlighted about Social Media. There's more reading over here.
medium.com
There are two possible reasons why we are not talking as much about foreign interference. Both could be true. Only one is good news.
Think
social media,
facebook,
journalism,
conspiracy,
polarization,
censorship,
disinformation,
newsletter,
qanon,
us2020,
domestic,
delegitimise
www.cjr.org
With more than a dozen congressional candidates appearing on ballots in November, Qanon is mainstream. While it looks like a lot of other conspiracy theories, this research provides a fascinating look at how the conspiracy's "Bakers" co-create their knowledgescape."QAnon doesn’t simply offer readers insider insight into current…
medium.com
How a decades-long election delegitimisation campaign, amplified by social media disinformation, intersects with the death of a Chief Justice in a GoT-worthy season finale of “US democracy: Endgame”.
Think
facebook,
metrics,
vote,
disinformation,
newsletter,
us2020,
delegitimise,
flicc,
ginsburg,
suppress
bylinetimes.com
During the Cold War, the Soviets conducted over 10,000 disinformation operations, with up to 15000 KGB officers. Europe a target since 2015. Goal: weaken western democracy from within. This article sets out their most pertinent tactics:1) Narratives: post-Western world (the West no longer dominates); anti-(elite, EU, NATO) narratives; danger narra…
medium.com
This edition’s 9 articles span the real meaning of “foreign meddling” and domestic flashpoints, social media platform preparations for Election Night and beyond, and how media has to go beyond factchecking as it tackles “pink slime” (yes, it’s a thing).
Think
social media,
media,
facebook,
factchecking,
local,
disinformation,
newsletter,
us2020,
blm,
delegitimise,
pink slime
presswatchers.org
Donald Trump literally laughs factchecking off - it's good to have, but insufficient. To establish non-partisan status, factcheckers need to be equally tough on all sides, but all sides don't lie the same. They use euphemisms for 'lie', and check narrow, easy-to-debunk statements while ignoring the larger pattern of "the a…
www.newyorker.com
Literature note: “How to Lose the Information War,” ... on disinformation as a geopolitical strategy...Mueller report: I.R.A.-created groups and accounts reached tens of millions... the troll factory found “authentic, local voices,” to foment large-scale distrust in government and democracy... and managed to get into the heads of powerful politici…
mathewlowry.myhub.ai
I'm (re)launching my newsletter to focus on disinformation during the 2020 US election. It's also part of a wider experiment in integrating Zettelkasten idea and knowledge management into my personal content strategy, hosted on MyHub.ai.
www.theatlantic.com
Xi Jinping is using artificial intelligence to enhance his government’s totalitarian control... exporting ... to regimes around the globe... all-seeing digital system of social control... precog algorithms that identify potential dissenters in real time ... every person ... identified, instantly, by AI matching them to an ocean of personal data..…