Social Media
Social media can be a time- and resource-vampire if it's not integrated into the rest of your communications strategy.
How is your social media strategy? Are you simply broadcasting your content? That's inexpensive, but you're simply adding to the noise. Do you really want to be part of that problem?
The secret is to not have a social media strategy: a separate strategy prevents social media becoming an integral part of your content marketing, community development, digital transformation and innovation strategies.
It also tends to put social media in Team Ghetto, when you should be mainstreaming it across your workforce.
Instead, view social media as a set of tactics within an integrated communication strategy, with each social platform harnessed to your overall communication goals.
Need help? Get in touch.
Stuff I (Really) like
Here are the latest 9 resources I've Highlighted about Social Media. There's more reading over here.
fortelabs.co
Books on note-taking... always too vague and boring, full of platitudes ... never an overarching system for turning notes into concrete results ... [but] How To Take Smart Notes ... is by far the most impactful and profound book I’ve ever read on the subject... most books are a few morsels of real insight wrapped in... fluff... I systematically…
www.theatlantic.com
The president’s reelection campaign ... multimillion-dollar ad blitz ... shaping Americans’ understanding of ... impeachment ... micro-targeted ads ... portraying Trump as a heroic reformer ... while Democrats plotted a coup... An alternate information ecosystem was taking shape ... I wanted to see it from the inside...I was surprised by the effec…
Like
social media,
media,
democracy,
cambridge analytica,
trump,
polarization,
us,
disinformation,
us2020
www.wired.com
GPT-3... AI that can produce shockingly human-sounding (if at times surreal) sentences... imagine a future in which the vast majority of the written content ... is produced by machines... adjust, and adapt, to a new level of unreality ...video may turn out to be the easiest to detect ... Politicians will now be able to dismiss real, scandalous vid…
medium.com
For the 6th episode of his Futurized podcast, Trond Undheim asked me why surveillance capitalism inevitably leads to polarised, undemocratic and dysfunctional societies, and what we must do about it... If we don’t change course, in the future we will be less will informed, more polarised, massively manipulated, living in more corrupt and less demo…
Think
social media,
regulation,
media,
identity,
tribe,
engagement,
polarization,
future,
surveillance,
myhub,
zettelkasten
aeon.co
echo chambers and epistemic bubbles... systematically exclude sources of information... exaggerate their members’ confidence in their beliefs... work in entirely different ways... epistemic bubble is when you don’t hear people from the other side. An echo chamber is what happens when you don’t trust people from the other side...‘epistemic bubble’ …
misinforeview.hks.harvard.edu
online “fake news” game, Bad News, can confer psychological resistance against common online misinformation strategies across different cultures... “prebunking,” ... can help cultivate “mental antibodies” against fake news... players “walk a mile” in the shoes of a fake news creator... significant and meaningful reductions in the perceived reliab…
newrepublic.com
Many of our political forebears pined for more polarization... fretted about the incoherence of their identities ... There were liberal Republicans ... opponents of civil rights and big government in the Democratic Party... 1976 ... Richard Nixon... proposed a universal health care ... created the Environmental Protection Agency... tighter i…
www.fastcompany.com
I put together my own cheat sheet to keep in my back pocket for heated conversations to come
www.ft.com
Facebook is wary of being drawn further into a political argument ahead ... divisive presidential election ... ... steer clear of fact-checking political advertisements... keen not to antagonise Mr Trump ... claiming that social media platforms are biased against Republican ... purely a business decision ... ubiquitous... it must always align with…