Social Media

Social media can be a time- and resource-vampire if it's not integrated into the rest of your communications strategy.

How is your social media strategy? Are you simply broadcasting your content? That's inexpensive, but you're simply adding to the noise. Do you really want to be part of that problem?

The secret is to not have a social media strategy: a separate strategy prevents social media becoming an integral part of your content marketing, community development, digital transformation and innovation strategies.

It also tends to put social media in Team Ghetto, when you should be mainstreaming it across your workforce.

Instead, view social media as a set of tactics within an integrated communication strategy, with each social platform harnessed to your overall communication goals.

Need help? Get in touch.

Stuff I (Really) like

Here are the latest 9 resources I've Highlighted about Social Media. There's more reading over here.

The most important technology critic in the world was tired of knowledge based on clicks. So he built an antidote - The Correspondent
thecorrespondent.com
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The Syllabus collects the best articles, podcasts and videos about the political, economic and social consequences of the coronavirus pandemic on a daily basis...world’s foremost technology critic... scans 100 pages per minute, 12 books in an hour, 100 in one day... can determine the relevance of every book in the world... all information and know…

Covering Climate Change and Countering Skepticism in Australia - Nieman Reports
niemanreports.org
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when climate skeptics in government and media control the message and the channels, it becomes fact for people like councilor Allen that Australia’s fires... have “nothing” to do with climate change... Climate skepticism runs deep in Australia, origin of ... Murdoch’s media empire... long history of climate science denial and diversion... in the w…

What lessons haven’t we learned since 2016? Lesson 1: RAGE - Stand Up Republic
standuprepublic.com
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The rage-engage cycle is a key part of how malign narratives gain traction on social media... into traditional media... disinformation content is designed to be polarizing... exploits the business models of social media... pointing out that something is false and dangerous ... giving more oxygen to the fire... [Trump] tests and revises purposefull…

Richard Horton: ‘It’s the biggest science policy failure in a generation’ | Financial Times
www.ft.com
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The editor-in-chief of The Lancet... I do believe lives could have been saved had we acted earlier"... demanded transparency on the opaque epidemiological models ... included ... “herd immunity”... The idea you can strip out politics from medicine or health is historically ignorant. The medical establishment should be much more politicised...…

Vanquish the Virus? Australia and New Zealand Aim to Show the Way - The New York Times
www.nytimes.com
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a conservative leader in Australia and a progressive prime minister in New Zealand are ... converging toward an extraordinary goal: completely eliminating the virus from their island nations... succeeding with throwback democracy... partisanship recedes, experts lead, and quiet coordination matters more than firing up the base...the public initial…

Types, sources, and claims of COVID-19 misinformation | Reuters Institute for the Study of Journalism
reutersinstitute.politics.ox.ac.uk
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some of the main types, sources, and claims of COVID-19 misinformation seen so far... the number of English-language fact-checks rose more than 900% from January to March... coronavirus misinformation has almost certainly grown even faster...most (59%)... various forms of reconfiguration... true information is spun, twisted, recontextualised, or r…

Big Tech’s Big Defector | The New Yorker
www.newyorker.com
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McNamee has mentored many of the people who have transformed Silicon Valley... advised Mark Zuckerberg to turn down Yahoo’s offer... a billion dollars... encouraged Zuckerberg to hire Sheryl Sandberg...Ten days before the Presidential election... “I am disappointed. I am embarrassed. I am ashamed,”... I was expecting them to take it seriously... t…

Calculating the ROI of Customer Engagement
hbr.org
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Most current definitions of engagement are bimodal – someone is either engaged or they ‘re not...a limited view that hampers our ability to manage engagement in meaningful ways...Community management is the discipline of building technical and social environments in such a way that individuals can easily organize and collaborate to achieve an obje…

A Text Renaissance
www.ribbonfarm.com
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The Four Horsemen of this emerging Textopia are... Roam attempts to implement a near-full conception of hypertext as originally conceived by visionaries... looks like a cross between a slightly weird wiki and ... Evernote. It’s not... block-level addressability, transclusion ... and bidirectional linking ... utterly transform the writing experienc…

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