Content Creation & Marketing
At the end of the day, you’ll need content.
It’s not enough to have a content strategy – you also need content, and you need to get it out there if you want it read. News articles, interviews, blog posts, in-depth explainers, web pages, press releases... all have their own specific form and goals, and all need to be promoted differently.
But it’s not just a question of text: you’ll need an array of content to explain your message and get it out there. A news article for your website, for example, needs not only an illustration for the article itself, but additional images and even short audiovisual to get traction on social media. And it will need to be accompanied by a variety of texts, which can be tested, refined and boosted in real-time.
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Stuff I (Really) like
Here are the latest 9 resources I've Highlighted about Content Creation & Marketing. There's more reading over here.
maggieappleton.com
Starts with articulating I've been meaning to write for many years about the oncoming AI-driven content flood: "The dark forest theory of the web: ... life-like but life-less state of being online... overrun with bots, advertisers, trolls, data scrapers, clickbait... algorithmically manipulated junk... eerily devoid of human life ... liv…
mathewlowry.medium.com
"I spent a few minutes in conversation with ChatGPT."This was both me kicking ChatGPT's conversational tyres and exploring its limits, both those it admits to and those it does not.Key takeaways from a first reading:Many, but not all, content creators are screwedFor "writers, journalists, copywriters, consultants, and even publ…
oneusefulthing.substack.com
ChatGPT... is going to change our world much sooner than we expect, and much more drastically
mathewlowry.medium.com
My second post following my personal #twittermigration: "the other users on your instance create its collective intelligence — the nearest thing you have to a content discovery algorithm".Not that I like algorithms, but "Apart from hashtags, ,,, your server’s Local and Federated timelines [are your] primary discovery channels when y…
www.theatlantic.com
"It’s never felt more plausible that the age of social media might end—and soon."Provocative article, looking at the past 20 years as social networking evolved into social media - as I put it back in 2016, the evolution from social media (social as adjective) to social media, where the emphasis is on the noun."A social network is an…
mathewlowry.medium.com
Writing a chapter for a book on Personal Knowledge Graphs made me rethink MyHub.ai, and led to a new collective intelligence pilot project with the founders of massive.wiki.
Think
social media,
pilot,
collective intelligence,
decentralised,
myhub,
fediverse,
knowledge graph,
pkgbook,
fotl,
massive.wiki
austingovella.medium.com
Covers "a new class of apps called “Integrated Thinking Environments (ITEs)”... [and] NOTE framework, used to describe the specific feature sets ITEs provide... examples and some future directions".The term ITE riffs off "Integrated Development Environments... provide developers a comprehensive set of tools ... a kind of augmented c…
www.otherlife.co
"the underlying problem is stubbornly intractable"Great piece, although I'm unsure that "a great proportion of the variance in “knowledge management” effectiveness across individuals is genetic", it is true that:productivity geeks exist, develop their system and then try to sell it.speaking from experience, it is really, r…
knowledge4policy.ec.europa.eu
"Hitting “publish” on this, my first blog post on Knowledge4Policy (K4P), is a special moment for me. I’ve helped create a few online communities for the European Commission (I launched my first in February 2002, so I just missed that particular anniversary), but K4P may be the most important."