Content Creation & Marketing

At the end of the day, you’ll need content.

It’s not enough to have a content strategy – you also need content, and you need to get it out there if you want it read. News articles, interviews, blog posts, in-depth explainers, web pages, press releases... all have their own specific form and goals, and all need to be promoted differently.

But it’s not just a question of text: you’ll need an array of content to explain your message and get it out there. A news article for your website, for example, needs not only an illustration for the article itself, but additional images and even short audiovisual to get traction on social media. And it will need to be accompanied by a variety of texts, which can be tested, refined and boosted in real-time.

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Stuff I (Really) like

Here are the latest 9 resources I've Highlighted about Content Creation & Marketing. There's more reading over here.

Evan Henshaw-Plath, Planetary.Social | The Institute for Digital Public Infrastructure
publicinfrastructure.org
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One of a great series of Reimagining the Internet podcasts. Guest: the Planetary.Social founder, discussing:the early days of Twitter: "Twitter's innovation ... happened all at the edges... users created everything... inline images and short links and retweets and the app, actual at and hashtags... the company... cultivated this garden w…

Post-Alpha Feature: AI-supported MyHub authoring toolkit
mathewlowry.myhub.ai
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An innovative writing toolkit will further extend the productivity tools offered to MyHub editors.

Decentralized Social Networks vs. The Trolls - ConfTube
conf.tube
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After pointing out that mainstream - ie centralised - social platforms cannot moderate effectively due to scale, then introduces fediverse/activitypub-based platforms. Will they face same moderation problems as the mainstream if/when they grow?Takes Gab's unsuccessful move into fediverse as an example: "Almost immediately, Gab was met by…

Protocols, Not Platforms: A Technological Approach to Free Speech | Knight First Amendment Institute
knightcolumbia.org
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Given the myriad problems posed by social media platforms - content moderation, disinformation, censorship, privacy, anti-trust - this article "proposes an entirely different approach... that enables more free speech, while minimizing ... trolling, hateful speech, and large-scale disinformation efforts... also might help users ... regain cont…

Adversarial Interoperability | Electronic Frontier Foundation
www.eff.org
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"adversarial interoperability... create a new product or service that plugs into the existing ones without the permission of the companies that make them... once the driver of tech’s dynamic marketplace" now stifled by legal means by Big Tech, which "climbed the adversarial ladder and then pulled it up behind them".EFF sees re…

How Some Conservatives Have Switched to Parler, Rumble and Newsmax (FN)
www.nytimes.com
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Fleeting Note (FN): the creation of Fediverse-based alternatives might suddenly become an urgency.

The Case for Digital Public Infrastructure | Knight First Amendment Institute
knightcolumbia.org
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Today's social platforms' business models are not inevitable, but because we see them as such we constrain "the solution space we consider for combatting mis-/disinformation, polarization, and promotion of extremism... we need to consider what technologies [and] digital media to have a productive role in democratic societies".H…

To Mend a Broken Internet, Create Online Parks | WIRED
www.wired.com
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"Our digital public sphere has been failing ... [but] History offers a proven template for how to build healthier public spaces."Filter Bubble author Pariser hearkens back to Walt Whitman's creation of NY's Green Park, when "New York City had no public parks ...only walled commercial pleasure gardens for those who could af…

Domestic v. foreign disinformation: A question of timing (US2020 Disinformation news, ed. 4)
medium.com
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There are two possible reasons why we are not talking as much about foreign interference. Both could be true. Only one is good news.

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