Content Creation & Marketing

At the end of the day, you’ll need content.

It’s not enough to have a content strategy – you also need content, and you need to get it out there if you want it read. News articles, interviews, blog posts, in-depth explainers, web pages, press releases... all have their own specific form and goals, and all need to be promoted differently.

But it’s not just a question of text: you’ll need an array of content to explain your message and get it out there. A news article for your website, for example, needs not only an illustration for the article itself, but additional images and even short audiovisual to get traction on social media. And it will need to be accompanied by a variety of texts, which can be tested, refined and boosted in real-time.

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Stuff I (Really) like

Here are the latest 9 resources I've Highlighted about Content Creation & Marketing. There's more reading over here.

Opinion | Trump Is Staking Out His Own Universe of ‘Alternative Facts’ - The New York Times
www.nytimes.com
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In less than a year... weekly church-attending white Protestants convinced that Donald Trump was anointed by God to be president grew from 29.6 percent to 49.5 percent... Capitalizing on that devotion is integral to Trump’s re-election ... all-enveloping digital campaign website... campaign app... a self-contained, self-reinforcing arena where Tr…

infectiousmatter interactive data visualisation
infectiousmatter.com
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We don't have intuition for pandemics... What if you could watch virtual epidemics unfold directly in your web browser to build that intuition ... Imagine if new pandemic plans and policies came with an interactive simulation...hands-on learning is the best way to build intuition about complex topics ... an Agent Based version of a traditiona…

What lessons haven’t we learned since 2016? Lesson 1: RAGE - Stand Up Republic
standuprepublic.com
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The rage-engage cycle is a key part of how malign narratives gain traction on social media... into traditional media... disinformation content is designed to be polarizing... exploits the business models of social media... pointing out that something is false and dangerous ... giving more oxygen to the fire... [Trump] tests and revises purposefull…

Vanquish the Virus? Australia and New Zealand Aim to Show the Way - The New York Times
www.nytimes.com
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a conservative leader in Australia and a progressive prime minister in New Zealand are ... converging toward an extraordinary goal: completely eliminating the virus from their island nations... succeeding with throwback democracy... partisanship recedes, experts lead, and quiet coordination matters more than firing up the base...the public initial…

Big Tech’s Big Defector | The New Yorker
www.newyorker.com
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McNamee has mentored many of the people who have transformed Silicon Valley... advised Mark Zuckerberg to turn down Yahoo’s offer... a billion dollars... encouraged Zuckerberg to hire Sheryl Sandberg...Ten days before the Presidential election... “I am disappointed. I am embarrassed. I am ashamed,”... I was expecting them to take it seriously... t…

Move Over Influencers, Here Come Curators - Ana Andjelic - Medium
medium.com
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indie bookstores are thriving. The keyword is curation: by default... local and community-oriented... know the taste ... mood of the neighborhood... a good model for the modern aspiration economy...having taste to know what to buy... human curation... differentiator in fashion, food, travel, wellness, design, and an important value-add for tech pl…

20/03/2020
A Text Renaissance
www.ribbonfarm.com
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The Four Horsemen of this emerging Textopia are... Roam attempts to implement a near-full conception of hypertext as originally conceived by visionaries... looks like a cross between a slightly weird wiki and ... Evernote. It’s not... block-level addressability, transclusion ... and bidirectional linking ... utterly transform the writing experienc…

The truth behind filter bubbles: Bursting some myths | Reuters Institute for the Study of Journalism
reutersinstitute.politics.ox.ac.uk
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echo chambers and filter bubbles are slightly different... echo chambers could be a result of filtering or ... other processes, but filter bubbles have to be the result of algorithmic filtering...people main source of news roughly equal ... online and television... TV is more likely... people over 45. People under 45 are more likely to get their n…

Visibility and Communication of Cohesion Policy in Online Media (pdf)
www.europarl.europa.eu
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study evaluates the visibility and communication of cohesion policy in online media... a mixed methods approach to investigate media coverage, representation and user perception... over 60,000 news articles and 100,000 user-generated comments...over 11,000 Facebook posts ... over five million tweets ... 13,000 EU press releases... cohesion policy …

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