There are about 175 known cognitive biases to date. I will share some of the ones that I think are the most significant for designers... It is important that we not learn about biases to simply point out errors in others... we [need] to spot errors in our own thinking ...confirmation bias ... conservatism bias ... [influence us] to select and use …

In this era... design was the product. Whatever else you might be buying, you were buying design, and all the design looked the same... Ever since modernism brought industry into design, tastes have cycled ... A forward-looking, high-tech style obsessed with mass commercial appeal ... to one that’s backward-looking, handmade, authenticity-obsessed…

Some sites are a victim of their own initial success. A decade after launching, an EC community platform was struggling to remain relevant. Over the intervening years it had offered a flexible, powerful publishing solution to many different parts of the EC...

show how the nature of diversity in our urban areas around the world has been changing over the past few decades... the use of sentences in data visualization is one of my favorite things. You’re adjusting a sentence using these dropdowns, which gives it a narrative component and tells you some really basic things... there’s no reason to not use t…

We’re about to start testing new online designs to make scientific evidence more accessible to policymakers. Volunteers needed! - recruiting wireframe testers via K4P

Jobs to be Done is a theory of consumer action. It describes the mechanisms that cause a consumer to adopt an innovation... a process: it starts, it runs, and it ends... a JTBD describes how a customer changes or wishes to change...: the process a consumer goes through whenever she aims to change her existing life-situation into a preferred one, b…

This article is not a UX Research manual, it ... provides a general idea of how and when UX Research is conducted ... why designers should care about it...~ Understanding brings us closer to what we are already so familiar with. And that is the inception of UX Research... user research tackles the demographical data about a product’s existing and…

The curse of knowledge is a cognitive bias that occurs when an individual, communicating with other individuals, unknowingly assumes that the others have the background to understand... seen at all levels of a company... if you already know the answer... tend to underestimate the difficulty of the question or the problem... become so immersed in t…

Is it a bad thing that many websites are looking the same? Or are we seeing a maturing of our design patterns and improving of the user experience... Imagine ... you are perusing the fiction in your local bookstore. You pick up a novel only to discover ... the lines run across an entire double page spread. Confused you put the book down