Online Strategy

How should your online presence be shaped?

Is your website working? Do first-time visitors understand what you do, and find the content they need, before clicking away? If not, should you tweak your site or build a new one?

Perhaps you should spend more resources on social, but to do what: engage your audience, convene a community, or simply broadcast your website content?

How can you do both so that your social media presence and your website work together? And what are you measuring, so that you continuously improve?

Need help? Get in touch.

Stuff I (Really) like

Here are the latest 9 resources I've Highlighted about Online Strategy. There's more reading over here.

Opinion | Trump Is Staking Out His Own Universe of ‘Alternative Facts’ - The New York Times
www.nytimes.com
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In less than a year... weekly church-attending white Protestants convinced that Donald Trump was anointed by God to be president grew from 29.6 percent to 49.5 percent... Capitalizing on that devotion is integral to Trump’s re-election ... all-enveloping digital campaign website... campaign app... a self-contained, self-reinforcing arena where Tr…

infectiousmatter interactive data visualisation
infectiousmatter.com
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We don't have intuition for pandemics... What if you could watch virtual epidemics unfold directly in your web browser to build that intuition ... Imagine if new pandemic plans and policies came with an interactive simulation...hands-on learning is the best way to build intuition about complex topics ... an Agent Based version of a traditiona…

Conference on the future of Europe: Let civil society have its say!
voxeurop.eu
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We are a community of academics coming from different disciplines ... closely studied and contributed to previous (failed) institutional attempts ... to rethink the EU ... express our deepest concerns about the many unintended consequences stemming from ... the Conference on the future of Europe... raising expectations it can’t easily deliver on, …

13/04/2020
Big Tech’s Big Defector | The New Yorker
www.newyorker.com
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McNamee has mentored many of the people who have transformed Silicon Valley... advised Mark Zuckerberg to turn down Yahoo’s offer... a billion dollars... encouraged Zuckerberg to hire Sheryl Sandberg...Ten days before the Presidential election... “I am disappointed. I am embarrassed. I am ashamed,”... I was expecting them to take it seriously... t…

A Text Renaissance
www.ribbonfarm.com
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The Four Horsemen of this emerging Textopia are... Roam attempts to implement a near-full conception of hypertext as originally conceived by visionaries... looks like a cross between a slightly weird wiki and ... Evernote. It’s not... block-level addressability, transclusion ... and bidirectional linking ... utterly transform the writing experienc…

Policy Brief: Future of Democracy (pdf)
www.bertelsmann-stiftung.de
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to make participatory democracy a reality, it is essential to avoid only paying lip-service to the idea of participation — and give citizens a real say...European federalists are hoping to gain momentum for treaty change. Many member states are afraid of that very outcome...Citizens’ participation is being tested out far more commonly across Europ…

Visibility and Communication of Cohesion Policy in Online Media (pdf)
www.europarl.europa.eu
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study evaluates the visibility and communication of cohesion policy in online media... a mixed methods approach to investigate media coverage, representation and user perception... over 60,000 news articles and 100,000 user-generated comments...over 11,000 Facebook posts ... over five million tweets ... 13,000 EU press releases... cohesion policy …

Disinformation For Hire: How A New Breed Of PR Firms Is Selling Lies Online
www.buzzfeednews.com
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for manipulating public opinion... automation and artificial intelligence “can quickly generate traffic and publicity much faster than people.”...If disinformation in 2016 was characterized by Macedonian spammers... Russian trolls... 2020 is shaping up to be the year communications pros for hire provide sophisticated online propaganda operations .…

Refocusing a Community Platform
mathewlowry.myhub.ai

Some sites are a victim of their own initial success. A decade after launching, an EC community platform was struggling to remain relevant. Over the intervening years it had offered a flexible, powerful publishing solution to many different parts of the EC...

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