Content Strategy
Are you creating the content your audience actually wants to consume, or are you just talking about yourself?
What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?
And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?
Need answers? Get in touch.
Stuff I (Really) like
Here are the latest 9 resources I've Highlighted about Content Strategy. There's more reading over here.
publicinfrastructure.org
One of a great series of Reimagining the Internet podcasts. Guest: the Planetary.Social founder, discussing:the early days of Twitter: "Twitter's innovation ... happened all at the edges... users created everything... inline images and short links and retweets and the app, actual at and hashtags... the company... cultivated this garden w…
conf.tube
After pointing out that mainstream - ie centralised - social platforms cannot moderate effectively due to scale, then introduces fediverse/activitypub-based platforms. Will they face same moderation problems as the mainstream if/when they grow?Takes Gab's unsuccessful move into fediverse as an example: "Almost immediately, Gab was met by…
www.nytimes.com
"GPT-3 ... generates tweets, pens poetry, summarizes emails, answers trivia questions, translates languages and even writes its own computer programs, all with very little prompting"It's surprised a lot of AI researchers, but also "often spews biased and toxic language" and isn't always convincing. It's a univers…
mathewlowry.medium.com
What did I learn about learning as I explored using Zettelkasten idea and knowledge management to write five newsletters about disinformation in the 2020 US elections?
Think
productivity,
content strategy,
knowledge management,
curation,
faq,
myhub,
zettelkasten,
fediverse
medium.com
DFRLab’s Foreign Interference Attribution Tracker (FIAT) database (see Interference2020.org) "captures allegations of foreign #us2020 interference... and assesses their credibility, bias, evidence, transparency, and impact".80 allegations were catalogued: a "sharp increase from 2016... vary widely in their evidence and objectivity, …
www.nytimes.com
Fleeting Note (FN): the creation of Fediverse-based alternatives might suddenly become an urgency.
Like
social media,
filter bubble,
polarization,
censorship,
disinformation,
echo chamber,
us2020,
fediverse,
splinternet,
fleeting
www.motherjones.com
When changing their Newsfeed algorithm, Facebook's tests found "a dramatic impact on the reach of right-wing “junk sites,”... [by] January 2018 a second iteration dialed up the harm to progressive-leaning news organizations instead... Mother Jones was singled out as one that would suffer... Daily Wire was identified as one that would be…
medium.com
There are two possible reasons why we are not talking as much about foreign interference. Both could be true. Only one is good news.
Think
social media,
facebook,
journalism,
conspiracy,
polarization,
censorship,
disinformation,
newsletter,
qanon,
us2020,
domestic,
delegitimise
www.cjr.org
With more than a dozen congressional candidates appearing on ballots in November, Qanon is mainstream. While it looks like a lot of other conspiracy theories, this research provides a fascinating look at how the conspiracy's "Bakers" co-create their knowledgescape."QAnon doesn’t simply offer readers insider insight into current…