Content Strategy

Are you creating the content your audience actually wants to consume, or are you just talking about yourself?

What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?

And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?

Need answers? Get in touch.

Stuff I (Really) like

Here are the latest 9 resources I've Highlighted about Content Strategy. There's more reading over here.

Domestic v. foreign disinformation: A question of timing (US2020 Disinformation news, ed. 4) | by Mathew Lowry | Oct, 2020 | Medium
medium.com
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There are two possible reasons why we are not talking as much about foreign interference. Both could be true. Only one is good news.

QAnon shows that the age of alternative facts will not end with Trump - Columbia Journalism Review
www.cjr.org
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With more than a dozen congressional candidates appearing on ballots in November, Qanon is mainstream. While it looks like a lot of other conspiracy theories, this research provides a fascinating look at how the conspiracy's "Bakers" co-create their knowledgescape."QAnon doesn’t simply offer readers insider insight into current…

Breaking democracy to hold power (US2020 Disinformation news, ed. 3)
medium.com
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How a decades-long election delegitimisation campaign, amplified by social media disinformation, intersects with the death of a Chief Justice in a GoT-worthy season finale of “US democracy: Endgame”.

Big Lies and Rotten Herrings: 17 Kremlin Disinformation Techniques You Need to Know Now – Byline Times
bylinetimes.com
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During the Cold War, the Soviets conducted over 10,000 disinformation operations, with up to 15000 KGB officers. Europe a target since 2015. Goal: weaken western democracy from within. This article sets out their most pertinent tactics:1) Narratives: post-Western world (the West no longer dominates); anti-(elite, EU, NATO) narratives; danger narra…

From foreign meddling to pink slime (US2020 Disinformation news, ed. 2)
medium.com
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This edition’s 9 articles span the real meaning of “foreign meddling” and domestic flashpoints, social media platform preparations for Election Night and beyond, and how media has to go beyond factchecking as it tackles “pink slime” (yes, it’s a thing).

Fact-checking needs to make way for reality-testing and gaslighting-fighting | Press Watch
presswatchers.org
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Donald Trump literally laughs factchecking off - it's good to have, but insufficient. To establish non-partisan status, factcheckers need to be equally tough on all sides, but all sides don't lie the same. They use euphemisms for 'lie', and check narrow, easy-to-debunk statements while ignoring the larger pattern of "the a…

Is Russian Meddling as Dangerous as We Think?  | The New Yorker
www.newyorker.com
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Literature note: “How to Lose the Information War,” ... on disinformation as a geopolitical strategy...Mueller report: I.R.A.-created groups and accounts reached tens of millions... the troll factory found “authentic, local voices,” to foment large-scale distrust in government and democracy... and managed to get into the heads of powerful politici…

America mainstreaming disinformation against itself (US2020 Disinformation newsletter, ed 1)
mathewlowry.myhub.ai

I'm (re)launching my newsletter to focus on disinformation during the 2020 US election. It's also part of a wider experiment in integrating Zettelkasten idea and knowledge management into my personal content strategy, hosted on MyHub.ai.

How To Take Smart Notes: 10 Principles to Revolutionize Your Note-Taking and Writing - Forte Labs
fortelabs.co
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Books on note-taking... always too vague and boring, full of platitudes ... never an overarching system for turning notes into concrete results ... [but] How To Take Smart Notes ... is by far the most impactful and profound book I’ve ever read on the subject... most books are a few morsels of real insight wrapped in... fluff... I systematically…

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