Content Strategy

Are you creating the content your audience actually wants to consume, or are you just talking about yourself?

What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?

And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?

Need answers? Get in touch.

Stuff I (Really) like

Here are the latest 9 resources I've Highlighted about Content Strategy. There's more reading over here.

How To Take Smart Notes: 10 Principles to Revolutionize Your Note-Taking and Writing - Forte Labs
fortelabs.co
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Books on note-taking... always too vague and boring, full of platitudes ... never an overarching system for turning notes into concrete results ... [but] How To Take Smart Notes ... is by far the most impactful and profound book I’ve ever read on the subject... most books are a few morsels of real insight wrapped in... fluff... I systematically…

The 2020 Election Will Be a War of Disinformation - The Atlantic
www.theatlantic.com
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The president’s reelection campaign ... multimillion-dollar ad blitz ... shaping Americans’ understanding of ... impeachment ... micro-targeted ads ... portraying Trump as a heroic reformer ... while Democrats plotted a coup... An alternate information ecosystem was taking shape ... I wanted to see it from the inside...I was surprised by the effec…

AI-Generated Text Is the Scariest Deepfake of All | WIRED
www.wired.com
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GPT-3... AI that can produce shockingly human-sounding (if at times surreal) sentences... imagine a future in which the vast majority of the written content ... is produced by machines... adjust, and adapt, to a new level of unreality ...video may turn out to be the easiest to detect ... Politicians will now be able to dismiss real, scandalous vid…

Why it’s as hard to escape an echo chamber as it is to flee a cult | Aeon Essays
aeon.co
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echo chambers and epistemic bubbles... systematically exclude sources of information... exaggerate their members’ confidence in their beliefs... work in entirely different ways... epistemic bubble is when you don’t hear people from the other side. An echo chamber is what happens when you don’t trust people from the other side...‘epistemic bubble’ …

Prebunking interventions based on the psychological theory of "inoculation" can reduce susceptibility to misinformation across cultures. | HKS Misinformation Review
misinforeview.hks.harvard.edu
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online “fake news” game, Bad News, can confer psychological resistance against common online misinformation strategies across different cultures... “prebunking,” ... can help cultivate “mental antibodies” against fake news... players “walk a mile” in the shoes of a fake news creator... significant and meaningful reductions in the perceived reliab…

A tech exec says history will frown on Zuckerberg and co.
www.fastcompany.com

I put together my own cheat sheet to keep in my back pocket for heated conversations to come

Zuckerberg, Trump and the protests: Facebook’s muddled makeover | Financial Times
www.ft.com
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Facebook is wary of being drawn further into a political argument ahead ... divisive presidential election ... ... steer clear of fact-checking political advertisements... keen not to antagonise Mr Trump ... claiming that social media platforms are biased against Republican ... purely a business decision ... ubiquitous... it must always align with…

FAQ: My Hub's been created. How do I get started?
youtu.be
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In 7 minutes you'll learn how to get your password, edit your about page and use the bookmarklet to start curating content to your Hub.

06/06/2020
Ten Ways Cognitive Biases Impact Data Design Work - Nightingale - Medium
medium.com
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There are about 175 known cognitive biases to date. I will share some of the ones that I think are the most significant for designers... It is important that we not learn about biases to simply point out errors in others... we [need] to spot errors in our own thinking ...confirmation bias ... conservatism bias ... [influence us] to select and use …

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