Overview: Digital Transformation
Digital transformation is an over-used, over-abused term. Here’s what it means to me.
From many strategies ...
In most organisations, the following strategies are barely on speaking turns, let alone fully integrated and mutually supportive:
- Internal communication: Every day, valuable ideas and information pour into your organisation as staff engage with stakeholders and discover useful knowledge online. But what happens then? If a piece of knowledge is valuable to them, it's probably also useful to their colleagues ... so why does so little of it circulate within your organisation?
- Internal collaboration: Are your staff still emailing documents to each other, and spending hours tracing the latest version and integrating changes?
- Knowledge management: Can your staff find the knowledge they need efficiently, share information effortlessly without flooding everyone’s Inboxes, and serendipitously discover relevant information around the digital equivalent of the office watercooler?
- External communication: There is no better advocate for any organsation than empowered staff and engaged audiences. Have you transformed your workforce into Social Ambassadors, and launched communities to engage your customers and stakeholders in co-defining the future?
- Training and employee engagement: Even if you have the tools, can your staff use them? Do they know why they should?
... to one strategy: build an internal innovation community
How can you integrate the above strategies, processes and tools? By treating them as different aspects of one, overarching goal: the creation of an internal innovation community throughout your organisation.
everyone is trained and motivated to share knowledge internally and externally, supported by efficient tools and processes
The idea is to frame the above strategies, processes and tools as interconnected tactics within an overall strategic framework. This aligns them to a shared set of goals: an organisation where everyone is trained and motivated to share knowledge internally and externally, supported by efficient tools and processes for knowledge management, internal and external communications.
From Strategy to Implementation
Having such a strategy is all very well, but noone will notice if you never implement it. You'll need to plan for unknowns, coordinate experts who have never worked together before, and integrate project and change management so that:
- change rolls out with the new features, tools and processes,
- these are developed with your staff, not foisted upon them.
I’ve specialised in the intersection of internal and external communications, collaboration and knowledge management since 1995. If you need help, get in touch.
More services: start with Communication strategy.
Relevant resources
backchannel.com
we’re falling asleep at the wheel. Most people in charge of shaping cities ... haven’t realized what is about to hit them and the speed at which it is coming...The advent of autonomous vehicles couldn’t have happened at a better time. Or a worse one. Here’s how to steer towards the better outcome.
www.theatlantic.com
these vehicles will also collect reams of personal information about their passengers... topic came up last week at a Congressional hearing on driverless cars, and the companies potentially doing the data-collecting were, and this is putting it gently, evasive.
www.vox.com
competition in the ride-hailing market is really just the prelude to a much bigger fight over dominance of the self-driving car market over the next couple of decades... If cars are primarily rented, rather than owned, then they can be optimized for shorter trips ... Short-range, high-efficiency electric vehicles will become more practical. -…
electrek.co
it will be quite unusual to see cars that don’t have full autonomy – let say for new car production in the 15 to 20 years timeframe… for Tesla a lot sooner... at the point which cars are being made that have full autonomy, any cars that are being made that don’t have full autonomy will have negative value - Elon Musk says owning a non-autonomo…
www.buzzfeed.com
each and every one of Google robot cars has experienced the totality of everything all its siblings have experienced. Google’s cars have driven a total of 1.2 million miles on the roads.... effectively every single car has driven that distance, has experienced it. [plus] ... 3 million miles every day running scenarios This is a machine that lea…
www.theawl.com
The subtext of Uber’s new products having the look and feel of a slightly shinier version of mass transit is, of course, that Uber wants to be privatized mass transit. In Uber’s grand vision, no one owns cars because nearly everyone is taken everywhere in a driverless, electric, omnisciently networked Uber conveyance that arrives precisely when it…
www.engadget.com
In Bristol, a group of companies called the Venturer Consortium is planning the UK's first independent test site for driverless car technologies...The plan is to test the modified Wildcat on private and public roads in early 2016. The plan is to test the modified Wildcat on private and public roads in early 2016.
www.popsci.com
Spot the big IF*: "If a fleet of autonomous electric taxis were to replace everyone’s gas-powered, personal cars, we could see more than a 90 percent decrease in greenhouse gas emissions..." There is no specific reason why taxibots need to be electric. It would be great, but it may require regulation. Moreover, you could replace the current …
www.bbc.com
"in a world dominated by self-steering taxis, each ride becomes cheaper if the vehicles are autonomous rather than owned and run by major corporations... We can program it to ... make it the most moral, socially minded capitalist possible...it would not be self-aware... But they would be programmed to seek self-improvement in order to avoid bec…
readwrite.com
In addition to the piloted S2 and the newer four-seat S4, Joby has also started mapping out plans for its next-generation of unmanned, remotely controlled versions. In essence, drones for people. - Forget Pizza: In The Future, Drones May Deliver You - ReadWrite
mathewlowry.myhub.ai
The impact autonomous cars will have on personal mobility and cities will dwarf the disruption Uber and AirBnB have wrought on their respective industries. Joined-up European policies seem in short supply
zackkanter.com
"A Columbia University study suggested that with a fleet of just 9,000 autonomous cars, Uber could replace every taxi cab in New York City13 – passengers would wait an average of 36 seconds for a ride that costs about $0.50 per mile.14 Such convenience and low cost will make car ownership inconceivable, and autonomous, on-demand taxis – the ‘trans…
www.theguardian.com
"the “new mobility”... cities in which residents no longer rely on their cars but on public transport, shared cars and bikes and, above all, on real-time data on their smartphones. ... transform not just transport but the cities themselves ... rebalance the public space and create a city for people ... less pollution, less noise, less stress... a …
www.wired.com
"In October 2010 ... Google's fleet of self-driving cars had already collectively traversed some 140,000 miles of California asphalt... Last year, a BMW drove itself down the Autobahn, from Munich to Ingolstadt ... Audi sent an autonomous vehicle up Pikes Peak...n November, Toyota unveiled its Prius AVOS (Automatic Vehicle Operation System), whi…
www.citylab.com
"Imagining a future without lights and stop signs.... driverless cars will make intersections much more efficient. Right now, you may wind up sitting at a red light for 45 seconds even though no one is passing through the green light in the opposite direction. But you don’t have to do that in a world where traffic flows according to computer comm…