Relevant Overviews
- Communication Strategy
- Content Strategy
- Online Strategy
- Online Community Management
- Social Media Strategy
- Content Creation & Marketing
- Digital Transformation
- Change & Project Management
- Thinking tools
- Innovation Strategy
- Communications Tactics
- Psychology
- Productivity
- Social Web
- Media
- Communications Strategy
- Science&Technology
- Business
- Large language models
Overview: Digital Transformation
Digital transformation is an over-used, over-abused term. Here’s what it means to me.
From many strategies ...
In most organisations, the following strategies are barely on speaking turns, let alone fully integrated and mutually supportive:
- Internal communication: Every day, valuable ideas and information pour into your organisation as staff engage with stakeholders and discover useful knowledge online. But what happens then? If a piece of knowledge is valuable to them, it's probably also useful to their colleagues ... so why does so little of it circulate within your organisation?
- Internal collaboration: Are your staff still emailing documents to each other, and spending hours tracing the latest version and integrating changes?
- Knowledge management: Can your staff find the knowledge they need efficiently, share information effortlessly without flooding everyone’s Inboxes, and serendipitously discover relevant information around the digital equivalent of the office watercooler?
- External communication: There is no better advocate for any organsation than empowered staff and engaged audiences. Have you transformed your workforce into Social Ambassadors, and launched communities to engage your customers and stakeholders in co-defining the future?
- Training and employee engagement: Even if you have the tools, can your staff use them? Do they know why they should?
... to one strategy: build an internal innovation community
How can you integrate the above strategies, processes and tools? By treating them as different aspects of one, overarching goal: the creation of an internal innovation community throughout your organisation.
everyone is trained and motivated to share knowledge internally and externally, supported by efficient tools and processes
The idea is to frame the above strategies, processes and tools as interconnected tactics within an overall strategic framework. This aligns them to a shared set of goals: an organisation where everyone is trained and motivated to share knowledge internally and externally, supported by efficient tools and processes for knowledge management, internal and external communications.
From Strategy to Implementation
Having such a strategy is all very well, but noone will notice if you never implement it. You'll need to plan for unknowns, coordinate experts who have never worked together before, and integrate project and change management so that:
- change rolls out with the new features, tools and processes,
- these are developed with your staff, not foisted upon them.
I’ve specialised in the intersection of internal and external communications, collaboration and knowledge management since 1995. If you need help, get in touch.
More services: start with Communication strategy.
Relevant resources
blog.pythian.com
"effectively deploying these capabilities for our organization... build skills, processes, and structures to effectively leverage these tools’ advantages:"identify processes benefiting from LLMs (content)implement processes to ensure content accuracy, security"identify roles that will be displaced and identify upskilling" requi…
blog.pythian.com
"But all good comes with new risks. With conversational AI, this includes data leakage, IP ownership conflicts and reproducibility requirements. Team members must be aware ... how and when to use it and the corporate policies around appropriate use... key questions your organization should be asking:"what can(not) you ask an AI tool?how …
openai.com
"fine-tune GPT-3 on their own data, creating a custom version tailored to their application" improving reliability for more use cases and making the model cheaper and faster. Any dataset of any shape or size, plus "incrementally add data based on user feedback... less than 100 examples to start seeing the benefits ... doubling the n…
www.newyorker.com
Although V.R. has not been as lucrative as entertainment companies had hoped, the medium is used a lot in the military (flight and battlefield simulations), business training... health care (preoperative mapping, virtual cadavers... treat P.T.S.D. and phobias... transformed pornography... Independent creators and developers aren’t making their mon…
nautil.us
Many famous scientists have something in common—they didn’t work long hours... lives were full and memorable, their work was prodigious, and yet their days are also filled with downtime... great students didn’t just practice more than the average, they practiced more deliberately... engaging with full concentration in a special activity to improv…
medium.com
An effective communications strategy must be connected to other strategies, usually managed by different departments. Reframing it as central to your organisation’s innovation strategy helps sidestep turf wars.
mathewlowry.myhub.ai
What happened when I was invited to “do a Rápido” at the IABC’s conference in Rotterdam earlier this week.
medium.com
many urban children face a lot of challenges ... they have courage and persistence and quickly get back on their feet after setbacks. Urban kids have grit by the boatload — and with the right tools and encouragement, grit will turn these young people into a wellspring of talent in the future.” we need this talent. We need new ideas, new approac…
www.linkedin.com
the skills gap is an education problem .. we’re not preparing our future workforce ... although millennials collectively hold more college degrees than any preceding generation, they face record unemployment rates - The (Free) Crash Course in Social Media You Need to Land Your Next Job | Ryan Holmes | LinkedIn
mathewlowry.myhub.ai
The bandwagon effect about the plague of social media experts seems to be coming to a close, at least in corporate USA
www.bbc.co.uk
"some of the BBC’s most experienced investigative reporters explain how they find and tell their stories." Access to the BBC Academy's College of Journalism website is free to everyone in the UK and commercially available overseas
www.knightdigitalmediacenter.org
"This is the first course in Google's newly launched Analytics Academy -- which will feature a variety of self-paced video lessons. The course includes 22 video lessons, each 3-10 minutes long, and provides learning activities. Google estimates this course will take a total of 4-6 hours to complete. The first three units of this course cover indu…
analytics.blogspot.be
"That’s why today we’re excited to announce Analytics Academy -- a new hub for you and your colleagues to participate in free, online, community-based video courses about digital analytics and Google Analytics. With Analytics Academy, we aim to provide you with a guided learning experience to become an analytics expert in no time. Our first cours…
Relevant Overviews
- Communication Strategy
- Content Strategy
- Online Strategy
- Online Community Management
- Social Media Strategy
- Content Creation & Marketing
- Digital Transformation
- Change & Project Management
- Thinking tools
- Innovation Strategy
- Communications Tactics
- Psychology
- Productivity
- Social Web
- Media
- Communications Strategy
- Science&Technology
- Business
- Large language models