Overview: Digital Transformation
Digital transformation is an over-used, over-abused term. Here’s what it means to me.
From many strategies ...
In most organisations, the following strategies are barely on speaking turns, let alone fully integrated and mutually supportive:
- Internal communication: Every day, valuable ideas and information pour into your organisation as staff engage with stakeholders and discover useful knowledge online. But what happens then? If a piece of knowledge is valuable to them, it's probably also useful to their colleagues ... so why does so little of it circulate within your organisation?
- Internal collaboration: Are your staff still emailing documents to each other, and spending hours tracing the latest version and integrating changes?
- Knowledge management: Can your staff find the knowledge they need efficiently, share information effortlessly without flooding everyone’s Inboxes, and serendipitously discover relevant information around the digital equivalent of the office watercooler?
- External communication: There is no better advocate for any organsation than empowered staff and engaged audiences. Have you transformed your workforce into Social Ambassadors, and launched communities to engage your customers and stakeholders in co-defining the future?
- Training and employee engagement: Even if you have the tools, can your staff use them? Do they know why they should?
... to one strategy: build an internal innovation community
How can you integrate the above strategies, processes and tools? By treating them as different aspects of one, overarching goal: the creation of an internal innovation community throughout your organisation.
everyone is trained and motivated to share knowledge internally and externally, supported by efficient tools and processes
The idea is to frame the above strategies, processes and tools as interconnected tactics within an overall strategic framework. This aligns them to a shared set of goals: an organisation where everyone is trained and motivated to share knowledge internally and externally, supported by efficient tools and processes for knowledge management, internal and external communications.
From Strategy to Implementation
Having such a strategy is all very well, but noone will notice if you never implement it. You'll need to plan for unknowns, coordinate experts who have never worked together before, and integrate project and change management so that:
- change rolls out with the new features, tools and processes,
- these are developed with your staff, not foisted upon them.
I’ve specialised in the intersection of internal and external communications, collaboration and knowledge management since 1995. If you need help, get in touch.
More services: start with Communication strategy.
Relevant resources
workspace.google.com
Google's AI-powered assistant: "Duet AI is a powerful collaborator that can act as a coach, thought partner, source of inspiration, and productivity booster — all while ensuring every user and organization has control over their data... you must first have an eligible Google Workspace plan."Via this post on "creating the perfec…
generativeai.pub
"With Extensions, Bard can find and show you relevant information from the Google tools you use every day... across multiple apps and services."The personal assistant potential looks huge for users of Google services - eg "Give me a summary of my emails today".Moreover, 3rd-party extensions are on the way, starting with Adobe…
www.nytimes.com
An interview with Demis Hassabis, head of Google DeepMind & architect behind AlphaFold.
Like
creativity,
ai,
science,
google,
biology,
healthcare,
alignment,
alphafold,
reinforcement learning,
recursion,
deep learning,
ezra klein
theconversation.com
Is ChatGPT creator OpenAI "a potential Google slayer. Why look up something on a search engine when ChatGPT can write a whole paragraph explaining the answer?" It's very capable, but "struggles to distinguish between truth and falsehood... often a persuasive liar... a bit like autocomplete on your phone... trained on pretty muc…
locusmag.com
First a definition of (the importance of) "Interoperability – the thing Facebook uses to slurp stuff in from the open web – is the key to self-determination." Without it:you're trapped: "leaving Facebook means leaving your communities, your relationships... your presence on Facebook is the reason someone else can’t go...you…
chatbotsmagazine.com
when bot platforms take off, we will be... completing the new shift in data control from the users’ hands to Facebook’s, Google, and Microsoft’s hands... the next big privacy concern... end-to-end encryption between the user and the bot developer... goes against their [platform's] business models
www.nytimes.com
how machine learning is poised to reinvent computing itself... What is at stake is not just one more piecemeal innovation but control over what very well could represent an entirely new computational platform: pervasive, ambient artificial intelligence... Artificial general intelligence will not involve dutiful adherence to explicit instructions, …
www.theguardian.com
There’s large-scale, statistically significant research into the impact of search results on political views... Google is doing a horrible, horrible job of delivering answers here. It can and should do better... people are finally saying, ‘Gee, Facebook and Google really have a lot of power’ like it’s this big revelation. And it’s like, ‘D’oh.’”…
backchannel.com
Fernando Pereira, who leads Google’s projects in natural language understanding, is less excited about his company’s shiny new devices than he is about what will happen when people use them... how can a machine truly understand phrases... machine learning; specifically... neural networks... use sophisticated algorithms and tons of data to train t…
www.wired.com
Artificial intelligence is the future of Google Search, and if it’s the future of Google Search, it’s the future of so much more... with its head of AI taking over search, the company seems to believe this is the way forward.
rework.withgoogle.com
Practices, research, and ideas from Google and other organizations to put people first. re:Work is organized around some of the biggest ways you can make an impact in your workplace. Each subject contains guides, with tools and insights, for addressing specific challenges.
think.withgoogle.com
"The Databoard lets you explore insights from Google research studies, share them with others, and create your own custom infographics." via @chandlertwilson