Relevant Overviews
- Communication Strategy
- Content Strategy
- Social Media Strategy
- Online Architecture
- Digital Transformation
- Change & Project Management
- Innovation Strategy
- Disinformation in the US 2020 elections
- Communications Tactics
- Psychology
- Productivity
- Social Web
- Media
- Politics
- Communications Strategy
- Science&Technology
- Business
Overview: Digital Transformation
Digital transformation is an over-used, over-abused term. Here’s what it means to me.
From many strategies ...
In most organisations, the following strategies are barely on speaking turns, let alone fully integrated and mutually supportive:
- Internal communication: Every day, valuable ideas and information pour into your organisation as staff engage with stakeholders and discover useful knowledge online. But what happens then? If a piece of knowledge is valuable to them, it's probably also useful to their colleagues ... so why does so little of it circulate within your organisation?
- Internal collaboration: Are your staff still emailing documents to each other, and spending hours tracing the latest version and integrating changes?
- Knowledge management: Can your staff find the knowledge they need efficiently, share information effortlessly without flooding everyone’s Inboxes, and serendipitously discover relevant information around the digital equivalent of the office watercooler?
- External communication: There is no better advocate for any organsation than empowered staff and engaged audiences. Have you transformed your workforce into Social Ambassadors, and launched communities to engage your customers and stakeholders in co-defining the future?
- Training and employee engagement: Even if you have the tools, can your staff use them? Do they know why they should?
... to one strategy: build an internal innovation community
How can you integrate the above strategies, processes and tools? By treating them as different aspects of one, overarching goal: the creation of an internal innovation community throughout your organisation.
everyone is trained and motivated to share knowledge internally and externally, supported by efficient tools and processes
The idea is to frame the above strategies, processes and tools as interconnected tactics within an overall strategic framework. This aligns them to a shared set of goals: an organisation where everyone is trained and motivated to share knowledge internally and externally, supported by efficient tools and processes for knowledge management, internal and external communications.
From Strategy to Implementation
Having such a strategy is all very well, but noone will notice if you never implement it. You'll need to plan for unknowns, coordinate experts who have never worked together before, and integrate project and change management so that:
- change rolls out with the new features, tools and processes,
- these are developed with your staff, not foisted upon them.
I’ve specialised in the intersection of internal and external communications, collaboration and knowledge management since 1995. If you need help, get in touch.
More services: start with Communication strategy.
Relevant resources
www.technologyreview.com
"forecasting the future is a complex and absolutely critical job. So how do you do it—and what comes next?"Fascinating series of short interviews with futurists. Some selected quotes:"When it comes to the future, you have two choices: ... build a great big wall to keep out all the bad news. Or you can build windmills and harness the…
mathewlowry.myhub.ai
I'm (re)launching my newsletter to focus on disinformation during the 2020 US election. It's also part of a wider experiment in integrating Zettelkasten idea and knowledge management into my personal content strategy, hosted on MyHub.ai.
hbr.org
Covid-19 pandemic ... leaders are scrambling to manage the immediate fallout... also necessary to prepare for what’s next. Visionary leaders ... didn’t simply react ... also looked beyond ... guided — and guided their people in turn — by their vision for a better future...fundamental assumptions underlying your current business model may have been…
www.wired.co.uk
the best skill to teach children is reinvention... the author of Sapiens reveals what 2050 has in store for humankind...once technology enables us to engineer bodies, brains and minds... We don’t know what people will do for a living, we don’t know how armies or bureaucracies will function...too many schools focus on cramming information. In the p…
medium.com
I interviewed three prominent futurists--- about how business leaders can get themselves into a more future-oriented mindset.... they explain how companies and the people running them can learn to predict major shifts ... in technology, workforce, social trends — and how to adapt accordingly... Read a ton, and consult experts... Futurists use t…
www.theverge.com
the international artists and technologists creating our popular ideas of the future do so in contexts shaped by the pursuit of profit or power. If you can render the future in advance, after all, maybe you can also control it.
thinkgrowth.org
Over the past week in our Understanding AI series, we heard from a group of professionals exploring the impacts of AI... Sales coaches are valued, highly experienced, and well-paid. It’s hard to believe that a machine could potentially put them out of work, and yet…look at the data. And Sales’ counterparts over in Marketing are hardly any safer...…
cdn.ampproject.org
Convergence is occurring not just across the technology and future scenario curves, but also the various aspects of social change... the social dimension is impacted or squeezed by the curves, while at the same time, social change has a reciprocal effect
www.fastcompany.com
Most of us aren't futurists, and futurists aren't oracles. They simply try and make some sense of what's coming—not hard and fast predictions, just possibilities.... there are a few ways companies can get better at predicting not just what changes may be around the corner, but how they'll affect them once those disruptions arrive. Making everyone…
medium.com
summary of Kevin Kelly’s Seminar “The Next 30 Digital Years”, ... part of The Long Now Foundation’s Seminars About Long-term Thinking. a dozen “inevitable” trends will drive the next 30 years of digital progress...
www.newyorker.com
true artificial intelligence, if it is realized, might pose a danger that exceeds every previous threat from technology—even nuclear weapons—and that if its development is not managed carefully humanity risks engineering its own extinction... Bostrom is arguably the leading transhumanist philosopher today... bringing order to ideas that might o…
medium.com
Ray is a brilliant technologist, futurist, and director of engineering at Google focused on AI and language processing... of the 147 predictions that Kurzweil has made since the 1990's, fully 115 of them have turned out to be correct, and another 12 have turned out to be “essentially correct” (off by a year or two), giving his predictions a stunni…
hbr.org
"decision makers get stuck in a memory loop and can only predict the future as a reflection of the past... A way around... is a speed-dating version of scenario planning, one that takes hours rather than months... get participants out of their usual frame of reference, opening their eyes to a possible future that would require very different type…
www.rand.org
by RAND: "What will be the key societal challenges that the EU will need to address within the next two decades? ... a review of literature, data and insights from over 200 international experts ... explores evidence and uncertainties underpinning global societal trends and the challenges they provide for policymakers. ... put in place a lastin…
Relevant Overviews
- Communication Strategy
- Content Strategy
- Social Media Strategy
- Online Architecture
- Digital Transformation
- Change & Project Management
- Innovation Strategy
- Disinformation in the US 2020 elections
- Communications Tactics
- Psychology
- Productivity
- Social Web
- Media
- Politics
- Communications Strategy
- Science&Technology
- Business