Relevant Overviews
- Communication Strategy
- Content Strategy
- Online Strategy
- Online Community Management
- Social Media Strategy
- Online Architecture
- Digital Transformation
- Change & Project Management
- Innovation Strategy
- Communications Tactics
- Psychology
- Productivity
- Social Web
- Media
- Politics
- Communications Strategy
- Science&Technology
- Business
Overview: Digital Transformation
Digital transformation is an over-used, over-abused term. Here’s what it means to me.
From many strategies ...
In most organisations, the following strategies are barely on speaking turns, let alone fully integrated and mutually supportive:
- Internal communication: Every day, valuable ideas and information pour into your organisation as staff engage with stakeholders and discover useful knowledge online. But what happens then? If a piece of knowledge is valuable to them, it's probably also useful to their colleagues ... so why does so little of it circulate within your organisation?
- Internal collaboration: Are your staff still emailing documents to each other, and spending hours tracing the latest version and integrating changes?
- Knowledge management: Can your staff find the knowledge they need efficiently, share information effortlessly without flooding everyone’s Inboxes, and serendipitously discover relevant information around the digital equivalent of the office watercooler?
- External communication: There is no better advocate for any organsation than empowered staff and engaged audiences. Have you transformed your workforce into Social Ambassadors, and launched communities to engage your customers and stakeholders in co-defining the future?
- Training and employee engagement: Even if you have the tools, can your staff use them? Do they know why they should?
... to one strategy: build an internal innovation community
How can you integrate the above strategies, processes and tools? By treating them as different aspects of one, overarching goal: the creation of an internal innovation community throughout your organisation.
everyone is trained and motivated to share knowledge internally and externally, supported by efficient tools and processes
The idea is to frame the above strategies, processes and tools as interconnected tactics within an overall strategic framework. This aligns them to a shared set of goals: an organisation where everyone is trained and motivated to share knowledge internally and externally, supported by efficient tools and processes for knowledge management, internal and external communications.
From Strategy to Implementation
Having such a strategy is all very well, but noone will notice if you never implement it. You'll need to plan for unknowns, coordinate experts who have never worked together before, and integrate project and change management so that:
- change rolls out with the new features, tools and processes,
- these are developed with your staff, not foisted upon them.
I’ve specialised in the intersection of internal and external communications, collaboration and knowledge management since 1995. If you need help, get in touch.
More services: start with Communication strategy.
Relevant resources
www.gsb.stanford.edu
Why do companies so often fail to adapt? ... no shortage of ways ... But ... firms need to recognize the need for change ... organizations tend to operate ... blind momentum... why are they slow to change course? ...very difficult to study how companies adapt ... need both a large sample of firms and a reliable way of quantifying their choices....…
uxplanet.org
This article is not a UX Research manual, it ... provides a general idea of how and when UX Research is conducted ... why designers should care about it...~ Understanding brings us closer to what we are already so familiar with. And that is the inception of UX Research... user research tackles the demographical data about a product’s existing and…
www.briansolis.com
Where are companies at in their digital transformation efforts?... I define iteration as doing the same things better. Innovation is doing new things that unlocks new value for your customers. Only one of those can lead to disruption, which is doing new things over time that make the old things obsolete.
www.niemanlab.org
Every business, at some point, faces competition. But competition is not the same as disruptive competition — a new class of competitors created when technology enables new players to compete with incumbents on terms the incumbent isn’t used to... it’s all the digital forces that have faced the newspaper business — from blogs to aggregators to soc…
blog.semilshah.com
the rise of Trump using language of how we talk about startups that become black swans.
mathewlowry.myhub.ai
Over 40 new resources ... some great longreads to enjoy as the nights grow long, the productivity tips you’ll need to find the time to read them, and a free set of steak knives. The Christmas season, after all, is almost upon us.
Think
psychology,
productivity,
innovation,
community,
addiction,
instagram,
communications,
gtd,
longform,
disruption,
authenticity,
newsletter
hbr.org
disruption theory is in danger of becoming a victim of its own success. Despite broad dissemination, the theory’s core concepts have been widely misunderstood and its basic tenets frequently misapplied... refinements over the past 20 years appear overshadowed by the popularity of the initial formulation... too many people who speak of “disrupt…
buytaert.net
The future of the web is "push-based", meaning the web will be coming to us.... the web will disappear into the background much like our electricity or water supply.. content, products and services will find you, rather than you having to find them... What people really want is to tune into information rather than having to work to get informat…
mathewlowry.myhub.ai
The impact autonomous cars will have on personal mobility and cities will dwarf the disruption Uber and AirBnB have wrought on their respective industries. Joined-up European policies seem in short supply
zackkanter.com
"A Columbia University study suggested that with a fleet of just 9,000 autonomous cars, Uber could replace every taxi cab in New York City13 – passengers would wait an average of 36 seconds for a ride that costs about $0.50 per mile.14 Such convenience and low cost will make car ownership inconceivable, and autonomous, on-demand taxis – the ‘trans…
edgeperspectives.typepad.com
"incumbent players [must] expand the horizons of their leadership team beyond the next quarter or next year ... challenge key assumptions... resist the temptation to deny that [disruption] exists." - Edge Perspectives with John Hagel: The Disruption Debate - What's Missing?
www.asymco.com
Wow, that's timely: "Q1. What is disruption? Disruption happens when the strong are defeated by the weak....
www.forbes.com
@digitaltonto weighs in on the LePore v Shristensen debate on Forbes: "Yet Lepore veers off course by essentially affirming the consequent.... In her fervent desire to critique, she conflates. Disruption, innovation and disruptive innovation are, in fact, three distinct entities.... there is more than one way to innovate, what’s really important …
www.businessweek.com
Clayton Christensen reacts to Lepore's article on his theory of disruption. Nice to see academics can be as carefree with facts as politicians and think tank gurus ... "in order to discredit me, Jill had to break all of the rules of scholarship that she accused me of breaking... if she was truly a scholar as she pretends, she would have read [tho…
www.winterspeak.com
"Case studies are terrible at proving theory, but they serve as a great way to think through a problem." - winterspeak.com: Silicon Valley, the New Yorker, and Disruption
Relevant Overviews
- Communication Strategy
- Content Strategy
- Online Strategy
- Online Community Management
- Social Media Strategy
- Online Architecture
- Digital Transformation
- Change & Project Management
- Innovation Strategy
- Communications Tactics
- Psychology
- Productivity
- Social Web
- Media
- Politics
- Communications Strategy
- Science&Technology
- Business