Relevant Overviews
Overview: Digital Transformation
Digital transformation is an over-used, over-abused term. Here’s what it means to me.
From many strategies ...
In most organisations, the following strategies are barely on speaking turns, let alone fully integrated and mutually supportive:
- Internal communication: Every day, valuable ideas and information pour into your organisation as staff engage with stakeholders and discover useful knowledge online. But what happens then? If a piece of knowledge is valuable to them, it's probably also useful to their colleagues ... so why does so little of it circulate within your organisation?
- Internal collaboration: Are your staff still emailing documents to each other, and spending hours tracing the latest version and integrating changes?
- Knowledge management: Can your staff find the knowledge they need efficiently, share information effortlessly without flooding everyone’s Inboxes, and serendipitously discover relevant information around the digital equivalent of the office watercooler?
- External communication: There is no better advocate for any organsation than empowered staff and engaged audiences. Have you transformed your workforce into Social Ambassadors, and launched communities to engage your customers and stakeholders in co-defining the future?
- Training and employee engagement: Even if you have the tools, can your staff use them? Do they know why they should?
... to one strategy: build an internal innovation community
How can you integrate the above strategies, processes and tools? By treating them as different aspects of one, overarching goal: the creation of an internal innovation community throughout your organisation.
everyone is trained and motivated to share knowledge internally and externally, supported by efficient tools and processes
The idea is to frame the above strategies, processes and tools as interconnected tactics within an overall strategic framework. This aligns them to a shared set of goals: an organisation where everyone is trained and motivated to share knowledge internally and externally, supported by efficient tools and processes for knowledge management, internal and external communications.
From Strategy to Implementation
Having such a strategy is all very well, but noone will notice if you never implement it. You'll need to plan for unknowns, coordinate experts who have never worked together before, and integrate project and change management so that:
- change rolls out with the new features, tools and processes,
- these are developed with your staff, not foisted upon them.
I’ve specialised in the intersection of internal and external communications, collaboration and knowledge management since 1995. If you need help, get in touch.
More services: start with Communication strategy.
Relevant resources
zackkanter.com
"A Columbia University study suggested that with a fleet of just 9,000 autonomous cars, Uber could replace every taxi cab in New York City13 – passengers would wait an average of 36 seconds for a ride that costs about $0.50 per mile.14 Such convenience and low cost will make car ownership inconceivable, and autonomous, on-demand taxis – the ‘trans…
qz.com
"... researchers in the field of human factors—experts on how people interact with machines—have shown that we shouldn’t ignore the human element of automated driving... When machines take over, the work required of the human is typically not remove... Rather, the job becomes different... require designing new, innovative ways to keep the drive…
www.theguardian.com
"the “new mobility”... cities in which residents no longer rely on their cars but on public transport, shared cars and bikes and, above all, on real-time data on their smartphones. ... transform not just transport but the cities themselves ... rebalance the public space and create a city for people ... less pollution, less noise, less stress... a …
www.wired.com
"In October 2010 ... Google's fleet of self-driving cars had already collectively traversed some 140,000 miles of California asphalt... Last year, a BMW drove itself down the Autobahn, from Munich to Ingolstadt ... Audi sent an autonomous vehicle up Pikes Peak...n November, Toyota unveiled its Prius AVOS (Automatic Vehicle Operation System), whi…
www.citylab.com
"Imagining a future without lights and stop signs.... driverless cars will make intersections much more efficient. Right now, you may wind up sitting at a red light for 45 seconds even though no one is passing through the green light in the opposite direction. But you don’t have to do that in a world where traffic flows according to computer comm…