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Overview: Online Community Management

Convening a community can be the most powerful communication tactic there is.

Online communities offer enormous opportunities to the right organisation. Community members are far more likely to read your content, think of your organisation, give you feedback, share your content, attend your events, get involved in your programmes, and buy your products.

On the other hand, convening a community is hard: few people have time for more than a couple of online platforms in their lives, so attracting them to yours means you need to be uniquely useful to them.

That generally requires a change of mindset and new internal processes across the organisation, because it’s not your community - it's theirs. And getting their involvement means really listening to what they have to say, and then visibly acting on it.

I built the EU Commission’s first online community in 2002, and have built many more successful ones since. If you’d like to chat, get in touch.

More services: start with Communication strategy.

Relevant resources

Hashtag Europe: the Developers' Cut (Updated)
mathewlowry.myhub.ai

This video is aimed at developers interested in combining machine translation, automatic semantic analysis, human curation, faceted and federated search, and social media to create a machine-assisted multilingual longform content curation engine.

A brief history - and future - of the tag in Europe (updated)
mathewlowry.myhub.ai

Gratifyingly, the preview of the Hashtag Europe wireframes seemed to do the job, and allow people to understand just what this tool could do...

Sketches on the Metro: rebooting Bloggingportal?
mathewlowry.myhub.ai

As I've mentioned now and then (e.g., BloggingPortal's 3rd birthday, 2012), a desultory conversation amongst Bloggingportal editors dragged on for several years, before dying after it became clear that the lack of decision-making process made it impossible to move forward.

An alternative overarching EU communication strategy?
mathewlowry.myhub.ai

At last, an opportunity to blog about gardening and EU comms in the same post.

Do we need more EU platforms, or sustainable EU media? (Updated)
mathewlowry.myhub.ai

On November 8, MEPs will discuss '10 concrete political proposals' for creating the European public sphere via digital media, developed by IHECS (Institut des Hautes Etudes des Communications Sociales) and their partners via Socialeuropeanjournalism.com.

Simon Anholt on EU propaganda
mathewlowry.myhub.ai

Last year, in the runup to the first EuropCom conference, I gave it a bit of a hard time. My cynicism was confirmed by many I knew who went, describing it as a conference about Web2 and social media which allowed little or no participation. Oops.

What "The Filter Bubble" means for the Brussels Bubble
mathewlowry.myhub.ai

"The Filter Bubble", by MoveOn.org foreign policy director Eli Pariser, shows that the forces creating the Brussels Bubble are about to be reinforced by technology, operated invisibly - and with impunity - by a handful of companies.

More social media experts stride forth in Brussels
mathewlowry.myhub.ai

If I recall correctly, a lot of us in the euroblogosphere reacted to the announcement of the European Public Communication Conference and Network (EuropCom) with a mixture of scepticism, hope and amusement, particularly with the original launch video, which was so badly done I for one was actually charmed.

12/10/2010
Astroturfing the Berlaymont
mathewlowry.myhub.ai

One of the topics I've been developing on this blog for quite some time came up at last week's get-together organised by the Belgian IABC chapter: the need (or not) for social media guidelines for EU staff.

(When) Does EU blogging matter?
mathewlowry.myhub.ai

A Twitter conversation betweentwo much-followed EU-oriented bloggers over the weekend caught my eye. I won't identify them as you need to follow them on Twitter to see their tweets.It started when one asked whether anyone out there"still thinks that blogging is in any way likely to have an impact ... why should anyone listen to us? We st…

Creating trust by example
mathewlowry.myhub.ai

Over on the Belgian IABC's web2eu site, Philip Weiss embedded a TED video of Clay Shirky, author of Here Comes Everybody, discussing the revolutionary impact of social media. It's really so good I thought I'd repost it here and add some observations

On the EP's use of Web2.0 ...
mathewlowry.myhub.ai

Julien Frisch blogged about a very thoughtful post on writing for (y)EU by Steve, a web editor from the EP, who sounds distressingly like me (white, British, 40s and sceptical about the Generation Y definition of 'friend' despite having many) and seems to be coming down from a post-holiday Web2.0 overdose. The key paragraph, highlighted …

Vacancy: EU Online Community Manager
mathewlowry.myhub.ai

Following rapid and significant expansion into new markets and sectors of governance and policy, innovative union of nation states ("European Union", or EU) seeks an experienced Online Community Manager to gain buy-in at all levels throughout our 27 Members, as well as with external stakeholders on a global level.

Trust, the EU and Web 2.0
mathewlowry.myhub.ai

I was discussing online communities and the EU with some friends before Christmas, when a few interlinked thoughts and ideas popped up, stemming from an earlier post about "trust2". I thought I'd commit them to screen while they were fresh in my mind, and ask for some ideas.Trust and (election) turnoutGiven that election turnout is …

Losing our interiority in the blogosphere
mathewlowry.myhub.ai

I was reading Laurent's post What does it mean to become human?, but it was so long that I skipped to the end, illustrating exactly the point I wanted to make in this post. Laurent writes, amongst other things, about interiority:the capacity to reflect upon ourselves, others and the world, the whole of realityIt put a name to something I'…

Buzzword Watch: Trust 2.0 & the EU
mathewlowry.myhub.ai

Over on iBlog, Claus used a term that caught my attention:Networks such as ERRIN, which is funded by membership contributions and invests in what I would call “TRUST 2.0.”, help to establish that collective understanding and culture of cooperation and facilitate successful involvement in EU projects.While he freely admitted that "Trust 2.0 do…

Happy Birthday, Blogactiv!
mathewlowry.myhub.ai

By my reckoning, Blogactiv had its first birthday today... what really sticks in my memory was the eurosceptics. It led to an interesting experiment in handling certain types of online debate... The Pyjama People's immediate assumption was that Blogactiv was an EU-funded front company... CIA-style

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