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Overview: Online Community Management

Convening a community can be the most powerful communication tactic there is.

Online communities offer enormous opportunities to the right organisation. Community members are far more likely to read your content, think of your organisation, give you feedback, share your content, attend your events, get involved in your programmes, and buy your products.

On the other hand, convening a community is hard: few people have time for more than a couple of online platforms in their lives, so attracting them to yours means you need to be uniquely useful to them.

That generally requires a change of mindset and new internal processes across the organisation, because it’s not your community - it's theirs. And getting their involvement means really listening to what they have to say, and then visibly acting on it.

I built the EU Commission’s first online community in 2002, and have built many more successful ones since. If you’d like to chat, get in touch.

More services: start with Communication strategy.

Relevant resources

US election campaign technology from 2008 to 2018, and beyond | MIT Technology Review
www.technologyreview.com
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Tours election technology from 2008 to 2018 "and beyond".2008: Obama integrated e-mail, cell phones and websites to both convey the candidate’s message and enable his supporters to connect and self-organize - supporting grassroots community. MyBarackObama allowed users to form groups, raise money, organise events, get info on local vote…

Motivated Reasoning and Allegiance Bias, Explained | Elemental
elemental.medium.com
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counties that had voted for Donald Trump in 2016 exhibited 14% less physical distancing... higher Covid-19 infection and fatality growth rates ...the hormone oxytocin... promotes bonding... plays a role in trust... When participants trusted and felt trusted, oxytocin levels ... jumped... Trust just feels good... But risky if we give it to the w…

Facebook removes troll farm posing as African-American support for Donald Trump
www.nbcnews.com
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foreign pro-Trump troll farm was based in Romania... Facebook... didn’t see “clear evidence of financial motivation” or “clear links to known commercial actors...separate troll operation, tied to pro-Trump media organization Epoch Media Group, featured 303 Facebook accounts, 181 pages, 44 Facebook groups and 31 Instagram accounts... followed by mo…

We’re about to enter a whole new phase of ‘Fake News’ craziness
www.washingtonpost.com

federal investigators are looking at whether the Trump campaign helped Russia disseminate “fake news.”... just as the Trump administration appears poised to ramp up its own campaign against the news media... a new phase of escalation in Trump’s “fake news” wars, in which he will counter reports ... by calling those reports “fake news.”... Trump …

There Really Was A Liberal Media Bubble
fivethirtyeight.com
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Groupthink produced a failure of the “wisdom of crowds” and an underestimate of Trump’s chances... political experts aren’t a very diverse group and tend to place a lot of faith in the opinions of other experts and other members of the political establishment. Once a consensus view is established, it tends to reinforce itself ... Social media, esp…

Trolling for Trump: How Russia Is Trying to Destroy Our Democracy
warontherocks.com
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these efforts seek to produce a divided electorate and a president with no clear mandate to govern. The ultimate objective is to diminish and tarnish American democracy... We’ve monitored more than 7,000 social media accounts over the last 30 months and at times engaged directly with them. Trump isn’t the end of Russia’s social media and hacking …

Confused Why Donald Trump’s Message Is Resonating?
medium.com
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The majority of people reading this article on Medium probably haven’t felt the pains that Obama described, so they’re confused, like me, about the popularity of Trump... It takes more than graphs and psychological theory to explain this, but I’m going to try.

30/07/2016
Prepping for the AfterTrump
medium.com
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"So you think “President Trump” is the worst case scenario?" - Some thoughts, originally on my oldblog and then updated on Medium:

How the P.C. Police Propelled Donald Trump
www.thedailybeast.com
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The extremist adherents of this new political correctness have essentially taken a flamethrower to the public space and annihilated its center. Topics in American life that once were the legitimate subjects of debate between liberals and conservative are now off-limits and lead to immediate attack by the cultural establishment if raised at all. An…

04/01/2016
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