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Overview: Online Community Management

Convening a community can be the most powerful communication tactic there is.

Online communities offer enormous opportunities to the right organisation. Community members are far more likely to read your content, think of your organisation, give you feedback, share your content, attend your events, get involved in your programmes, and buy your products.

On the other hand, convening a community is hard: few people have time for more than a couple of online platforms in their lives, so attracting them to yours means you need to be uniquely useful to them.

That generally requires a change of mindset and new internal processes across the organisation, because it’s not your community - it's theirs. And getting their involvement means really listening to what they have to say, and then visibly acting on it.

I built the EU Commission’s first online community in 2002, and have built many more successful ones since. If you’d like to chat, get in touch.

More services: start with Communication strategy.

Relevant resources

Why I’m Finally Leaving X and Probably All Social Media | by Douglas Rushkoff
rushkoff.medium.com
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One of my favourite writers/thinkers on all things digital future is "finally, definitely, fully leaving X, and probably all social media..."

To Mend a Broken Internet, Create Online Parks | WIRED
www.wired.com
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"Our digital public sphere has been failing ... [but] History offers a proven template for how to build healthier public spaces."Filter Bubble author Pariser hearkens back to Walt Whitman's creation of NY's Green Park, when "New York City had no public parks ...only walled commercial pleasure gardens for those who could af…

What is ActivityPub, and how will it change the internet?
jeremydormitzer.com
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ActivityPub separates content from platform. Posts from one platform propagate to other platforms, and users don’t need an account on every platform ... for ex., YouTube clone PeerTube and Mastodon both implement it, so is Mastodon user A follows PeerTube user B, B's new videos will appear in A's Mastodon feed. A can even comment on it f…

Building a More Honest Internet - Columbia Journalism Review
www.cjr.org
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In the US, radio began as a free-market free-for-all. More than five hundred radio stations sprang up in less than a decade to explore the possibilities... 40 percent were noncommercial... network of interlinked stations playing local and national content supported by local and national advertising, became dominant players...Soviet Union... ideolo…

News Publishers Go To War With the Internet — and We All Lose
medium.com
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news industry trade associations are corruptly cashing in their political capital ... their members are newspapers, and politicians are scared of them — in desperate acts of protectionism to attack platform companies. The result is a raft of legislation that will damage the internet and in the end hurt everyone, including journalists and especiall…

It's the (Democracy-Poisoning) Golden Age of Free Speech | WIRED
www.wired.com
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the capacity to spread ideas ... no longer limited by access to expensive... infrastructure. It’s limited instead by one’s ability to garner and distribute attention. And right now, the flow of the world’s attention is structured... by just a few digital platforms:... tincreasingly stand in for the public sphere itself... at their core... They’re …

Is banning trolls a prerequisite or a defeat for free speech?
mathewlowry.myhub.ai
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The permanent banning of uber-troll Milo Yiannopoulos from Twitter was probably long overdue. It's time for non-trolls to stop complaining and start defending civility in our social spaces, or simply decamp to build better ones.

European unity is meaningless without a media to match | Media | The Guardian
www.theguardian.com
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There will never be an ‘EU superstate’ as long as the national presses of 28 countries are presenting 28 different visions of the European dream... there is no real union if members can’t watch together, read together, instinctively think and bind together. No news means no common purpose... A continent of many languages has no means of building b…

30/05/2016
Opening up EurActiv’s media innovation programme
mathewlowry.myhub.ai
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EurActiv.com is opening one of its media innovations to other media interested in increasing competitiveness through translated syndication. (Update, 31/3/16: this project was covered, among many other things, in an interview with professional EU interpreter Alexander Drechsel in his podcast Demos ex machina? Multilingual communication with Mathew…

Prepping for the AfterTrump
medium.com
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"So you think “President Trump” is the worst case scenario?" - Some thoughts, originally on my oldblog and then updated on Medium:

Unfair comparisons: #sotu v #soteu
mathewlowry.myhub.ai
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A short post on the financial costs of not having a European Public Sphere.

09/03/2016
Exploring Translated Syndication at Future Media Lab 2016
mathewlowry.myhub.ai
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The afternoon session at Future Media Lab 2016 showed that while European media are warming to the idea of using advanced language technologies to share content across borders, their audiences are already well ahead of them.

Towards a 21st century EU Communications Strategy
mathewlowry.myhub.ai
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With independent journalism increasingly looking like an endangered species, a EU communication strategy that helped European media build the European Public Sphere would be a smarter longterm move than propaganda and brochureware

The “Other Side” Is Not Dumb
medium.com
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the idea that everyone is like us is called the “false-consensus bias.”... Online it means we can be blindsided by the opinions of our friends or, more broadly, America... morphs into a subconscious belief that we and our friends are the sane ones and that there’s a crazy “Other Side” ... that just doesn’t “get it,” ... not as intelligent as “us.”…

How the P.C. Police Propelled Donald Trump
www.thedailybeast.com
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The extremist adherents of this new political correctness have essentially taken a flamethrower to the public space and annihilated its center. Topics in American life that once were the legitimate subjects of debate between liberals and conservative are now off-limits and lead to immediate attack by the cultural establishment if raised at all. An…

04/01/2016
Brand exchange & the new citizen conversation
mathewlowry.myhub.ai
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Do people really want to have a conversation with brands, or their government?

Applying advanced language technologies to EU democracy
mathewlowry.myhub.ai
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An array of sophisticated language technologies could help ideas flow across EU borders, link national conversations together and support the EU Online Public Sphere - the demos the EU needs. But BloggingPortal is unlikely to feature them. [update (17/5/15): I finally decided to kick Medium's tyres by reposting this there, with less history. …

Five minutes with Timothy Garton Ash: “We’re far more European in the UK than we think we are” | British Politics and Policy at LSE
blogs.lse.ac.uk
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"Q. Is it realistic to think that a European public sphere could ever be created? TGA: My view is that we should try, but we shouldn’t ever kid ourselves that this is going to be like a national public sphere. Apart from anything else, we speak different languages, which is a huge barrier. The key for me, in continuing to make the argument for …

Is primetime TV advertising the right way to connect citizens to the EU?
mathewlowry.myhub.ai
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Is primetime TV advertising the right way to connect citizens to the EU?

Venture-backed US media: over-funded & over here?
mathewlowry.myhub.ai

If you care about EU democracy you need to care about European media, particularly as the upcoming US media invasion gets underway. They'll be pushing on an open door when they get to Brussels.

From longform renaissance to Big Internet disenchantment (#B2B4ME part 2)
mathewlowry.myhub.ai

As I mentioned in my previous post, the past couple of years have seen a lot of innovation in online content strategy, coupled with growing disenchantment with "Big Internet".

Jean Pisani-Ferry wants the EU to work within its current mandate but to have the tools needed to carry it out. - Project Syndicate
www.project-syndicate.org
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"Though the political conversation about Europe has gained in importance everywhere in recent years, the truth is that Europeans are not having the same conversation. That is a serious problem for Europe’s leaders: the electoral earthquake is big enough for them to feel compelled to respond to their citizens’ economic and political discontent; but…

Dialogue of the deaf: interpreting the election results (updated)
mathewlowry.myhub.ai

Over 70% of EU voters did not vote for the EU. Where now?

BloggingPortal, meet Apache Stanbol
mathewlowry.myhub.ai

Well, plus ca change - absolutely none of the things some BloggingPortal editors said we'd do after our meeting in January have been done, apart from our own posts and what Stefan did, which is ironic given that he told us he had no time to do anything.

On 'blogging, content discovery and the EU public sphere'
mathewlowry.myhub.ai

This post started out as a comment to Blogging, content discovery and the European public sphere, Kosmopolito's post marking Bloggingportal's 5th birthday (all posts and more). However Kosmo, one of the old guard of EU bloggers (and currently jobhunting, btw) raised more than a couple of good questions, so my comment needed a larger home…

FactCheck EU or Grilling Kippers?
mathewlowry.myhub.ai

Original linkTonight I'll be toddling along to Grilling Kippers, a UKIP-focused anti-Eurosceptic campaign from deep within the Brussels Bubble.

BloggingPortal + PressEurop = ?
mathewlowry.myhub.ai

Last Thursday I finally caught up with Eric Maurice of PressEurop, which recently had its plug pulled by the EC following their decision to cancel its renewal tender some weeks after publishing it.

EU public sphere blogtour: half full, or half empty?
mathewlowry.myhub.ai

You can go for months without a good post on the EU public sphere, and then a whole bunch come along at once.

The genesis of a European Public Sphere: Economic crisis and Lampedusa, European elections and cross-border migration | Polscieu
polscieu.ideasoneurope.eu
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"If you have been following European politics and media, online and offline, for the past 5-6 years, you cannot but notice the genesis of a European Public Sphere . This sphere may be more or less evolved depending on national media, but it clearly there, much more than it was before the last European elections and the before the start of the cris…

All hail the Pirates
mathewlowry.myhub.ai

How nice to see a positive answer to the perennial question: Where are the MEPs?

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