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Overview: Online Community Management

Convening a community can be the most powerful communication tactic there is.

Online communities offer enormous opportunities to the right organisation. Community members are far more likely to read your content, think of your organisation, give you feedback, share your content, attend your events, get involved in your programmes, and buy your products.

On the other hand, convening a community is hard: few people have time for more than a couple of online platforms in their lives, so attracting them to yours means you need to be uniquely useful to them.

That generally requires a change of mindset and new internal processes across the organisation, because it’s not your community - it's theirs. And getting their involvement means really listening to what they have to say, and then visibly acting on it.

I built the EU Commission’s first online community in 2002, and have built many more successful ones since. If you’d like to chat, get in touch.

More services: start with Communication strategy.

Relevant resources

Confronting Disinformation Spreaders on Twitter Only Makes It Worse, MIT Scientists Say
www.vice.com

A "perverse downstream consequence for debunking... being corrected by another user for posting false political news increases subsequent sharing of low quality, partisan, and toxic content".Looks like evidence for the backfire effect: "Direct correction ... backfires by making people feel defensive or focusing their attention on so…

Motivated Reasoning and Allegiance Bias, Explained | Elemental
elemental.medium.com
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counties that had voted for Donald Trump in 2016 exhibited 14% less physical distancing... higher Covid-19 infection and fatality growth rates ...the hormone oxytocin... promotes bonding... plays a role in trust... When participants trusted and felt trusted, oxytocin levels ... jumped... Trust just feels good... But risky if we give it to the w…

Science Denial, Explained by Psychologists | Elemental
elemental.medium.com
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Covid-19 case numbers are now spiking in many counties across West Texas ... [but] resolve of ... skeptics appears to be stiffening... the denial of facts is often rooted in identity and belonging, not in ignorance ...people who deny science ... trying to uphold membership in ... a political or religious affiliation or some other group ... a commu…

Why it’s as hard to escape an echo chamber as it is to flee a cult | Aeon Essays
aeon.co
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echo chambers and epistemic bubbles... systematically exclude sources of information... exaggerate their members’ confidence in their beliefs... work in entirely different ways... epistemic bubble is when you don’t hear people from the other side. An echo chamber is what happens when you don’t trust people from the other side...‘epistemic bubble’ …

Designing to Reward our Tribal Sides – The Mission – Medium
medium.com

The endless search for rewards of the tribe, and the variability that often comes with it, are key components of ... Stack Overflow... over 5,000 questions are posted and answered daily... Many of these answers take hours to complete and require a high degree of technical expertise.... the site’s creators ... put usage limitations ... fear of crea…

This Is How Your Fear and Outrage Are Being Sold for Profit
medium.com
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Every time you open your phone or your computer, your brain is walking onto a battleground... Your captive attention is worth billions ... This has actually changed how you see the world... walls of code have turned you into a predictable asset — a user that can be mined for attention... by focusing on one over-simplified metric, one that suppor…

Apocalypse Whatever
reallifemag.com
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Shitposters, who are bound by nothing, set a rhetorical trap for their enemies, who tend to be bound by having an actual point. Attempts to analyze what shitposters are doing... reinforces their project by amplifying their signal... hitposters resemble the disengaged ironists ... Søren Kierkegaard discussed ... Stories ... are not descriptive of …

Your People’s Brains Need Face Time
www.strategy-business.com
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One of the primary reasons to get teams together has to do with the hardwiring of the human brain... Building trust is a multisensory experience... Only when people are physically present together can they use all of their senses to establish that needed trust. Without a bond, conflict or disengagement can more easily arise and is more difficult t…

The “Other Side” Is Not Dumb
medium.com
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the idea that everyone is like us is called the “false-consensus bias.”... Online it means we can be blindsided by the opinions of our friends or, more broadly, America... morphs into a subconscious belief that we and our friends are the sane ones and that there’s a crazy “Other Side” ... that just doesn’t “get it,” ... not as intelligent as “us.”…

Most of the information we spread online is quantifiably “bullshit”
qz.com
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people today are inundated with more bullshit now than ever before... We presented approximately 800 participants across four studies with statements ranging from the mundane to the meaningful. We included some bullshit too... People who were more religious, more likely to believe in the paranormal, and more accepting of alternative medicine were…

Productivity, innovation, community & more (Top3ics, 1 Dec)
mathewlowry.myhub.ai
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Over 40 new resources ... some great longreads to enjoy as the nights grow long, the productivity tips you’ll need to find the time to read them, and a free set of steak knives. The Christmas season, after all, is almost upon us.

Corbyn, Trump and the New Politics of Spite
www.thedailybeast.com
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what many of these movements’ followers share is the desire not just to disagree with their opponents, but to delegitimize, dehumanize, and ostracize those with whom they disagree... It is not their policies that these new populists share, but their emphasis on a new kind of identity politics... What would previously have been isolated cases o…

Don’t Hit Send: Angry Emails Just Make You Angrier
www.wsj.com
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In studies, people report that they feel better after venting. But researchers find they actually become angrier and more aggressive. People who vent anonymously may become the angriest and most aggressive.... We typically sound angrier in print. And when we write down something, we can reread it, over and over, and stew. With e-venting you don…

12/08/2015
Online trolls: "psychopaths & sadists"
www.independent.co.uk
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"Canadian researchers have confirmed what most people suspected all along: that internet trolls are archetypal Machiavellian sadists.... via Heather-Anne MacLean's post: https://www.linkedin.com/today/post/article/20140730175026-5723090-don-t-feed-the-trolls-research-reveals-psychopathy - Online trolls are psychopaths and sadists, psychologists …

Marketing, groupthink & blind spots
www.digitaltonto.com
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@digitaltonto on "Cargo Cult Marketers", who - despite the complexity of modern marketing - "offer a false solution ... a simple formula that explains everything." Greg goes into the psychology of this particular breed of marketers with great insight, charting how they come up with and fall in love with their own idea and then, subconsciously, on…

Slowing things down often classes them up
www.nytimes.com
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Terrific article: "people are more likely to be moved by information that challenges their prejudices if they’re prevented from responding to it straightaway and it has time to sink in, to steep... On social media... the person you disagree with isn’t just misinformed but moronic, corrupt, evil. Complaints become rants. Rants become diatribes... …

06/01/2014
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