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Overview: Online Community Management

Convening a community can be the most powerful communication tactic there is.

Online communities offer enormous opportunities to the right organisation. Community members are far more likely to read your content, think of your organisation, give you feedback, share your content, attend your events, get involved in your programmes, and buy your products.

On the other hand, convening a community is hard: few people have time for more than a couple of online platforms in their lives, so attracting them to yours means you need to be uniquely useful to them.

That generally requires a change of mindset and new internal processes across the organisation, because it’s not your community - it's theirs. And getting their involvement means really listening to what they have to say, and then visibly acting on it.

I built the EU Commission’s first online community in 2002, and have built many more successful ones since. If you’d like to chat, get in touch.

More services: start with Communication strategy.

Relevant resources

Why it’s as hard to escape an echo chamber as it is to flee a cult | Aeon Essays
aeon.co
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echo chambers and epistemic bubbles... systematically exclude sources of information... exaggerate their members’ confidence in their beliefs... work in entirely different ways... epistemic bubble is when you don’t hear people from the other side. An echo chamber is what happens when you don’t trust people from the other side...‘epistemic bubble’ …

Boris Johnson made politics awful, then asked people to vote it away | openDemocracy
www.opendemocracy.net
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recent UK election was a quarrel about the character of politics...Labour Party argued that it can be used for good... Conservative Party claimed that politics is bad... promised to... ‘get Brexit done’, so that we can all forget about it ...wage war on the political process, on trust, and on truth. Ensure the whole experience is miserable, bewild…

'Putinites on the web' are the new 'Reds under the bed' | Coffee House
blogs.spectator.co.uk
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An MP blaming his own failings ... on evil Russians ... without a slither of evidence. Post-truth much? ... Remainers cannot accept that a majority of people are simply rationally opposed, to ... the EU.... he’s so stunned that there are people out there who think differently to him that the only way he can make sense of it is by imagining thes…

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