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Overview: Online Community Management

Convening a community can be the most powerful communication tactic there is.

Online communities offer enormous opportunities to the right organisation. Community members are far more likely to read your content, think of your organisation, give you feedback, share your content, attend your events, get involved in your programmes, and buy your products.

On the other hand, convening a community is hard: few people have time for more than a couple of online platforms in their lives, so attracting them to yours means you need to be uniquely useful to them.

That generally requires a change of mindset and new internal processes across the organisation, because it’s not your community - it's theirs. And getting their involvement means really listening to what they have to say, and then visibly acting on it.

I built the EU Commission’s first online community in 2002, and have built many more successful ones since. If you’d like to chat, get in touch.

More services: start with Communication strategy.

Relevant resources

Policy Brief: Future of Democracy (pdf)
www.bertelsmann-stiftung.de
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to make participatory democracy a reality, it is essential to avoid only paying lip-service to the idea of participation — and give citizens a real say...European federalists are hoping to gain momentum for treaty change. Many member states are afraid of that very outcome...Citizens’ participation is being tested out far more commonly across Europ…

Opening up EurActiv’s media innovation programme
mathewlowry.myhub.ai
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EurActiv.com is opening one of its media innovations to other media interested in increasing competitiveness through translated syndication. (Update, 31/3/16: this project was covered, among many other things, in an interview with professional EU interpreter Alexander Drechsel in his podcast Demos ex machina? Multilingual communication with Mathew…

Exploring Translated Syndication at Future Media Lab 2016
mathewlowry.myhub.ai
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The afternoon session at Future Media Lab 2016 showed that while European media are warming to the idea of using advanced language technologies to share content across borders, their audiences are already well ahead of them.

Applying advanced language technologies to EU democracy
mathewlowry.myhub.ai
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An array of sophisticated language technologies could help ideas flow across EU borders, link national conversations together and support the EU Online Public Sphere - the demos the EU needs. But BloggingPortal is unlikely to feature them. [update (17/5/15): I finally decided to kick Medium's tyres by reposting this there, with less history. …

BloggingPortal, meet Apache Stanbol
mathewlowry.myhub.ai

Well, plus ca change - absolutely none of the things some BloggingPortal editors said we'd do after our meeting in January have been done, apart from our own posts and what Stefan did, which is ironic given that he told us he had no time to do anything.

FactCheck EU or Grilling Kippers?
mathewlowry.myhub.ai

Original linkTonight I'll be toddling along to Grilling Kippers, a UKIP-focused anti-Eurosceptic campaign from deep within the Brussels Bubble.

BloggingPortal + PressEurop = ?
mathewlowry.myhub.ai

Last Thursday I finally caught up with Eric Maurice of PressEurop, which recently had its plug pulled by the EC following their decision to cancel its renewal tender some weeks after publishing it.

Hashtag Europe: the Developers' Cut (Updated)
mathewlowry.myhub.ai

This video is aimed at developers interested in combining machine translation, automatic semantic analysis, human curation, faceted and federated search, and social media to create a machine-assisted multilingual longform content curation engine.

A brief history - and future - of the tag in Europe (updated)
mathewlowry.myhub.ai

Gratifyingly, the preview of the Hashtag Europe wireframes seemed to do the job, and allow people to understand just what this tool could do...

Hashtag Europe dans one minute de video en franglais, wireframes compris!
mathewlowry.myhub.ai

Pour le Journée Européenne du blogging multilingue, a video of one minute (waltz) length sur the bloggingportal.eu reboot, avec une "first look" à les wireframes et pas un mot dans mon accent francais de vache espagnol.

EU blogging by the numbers: 317k+ posts, 21 languages
mathewlowry.myhub.ai

Data from bloggingportal.eu, extracted by BrusselsBlogger, gives some idea of the dominance of English as a blogging language on EU policy.

How faceted search will help build the EU Online Public Space
mathewlowry.myhub.ai

Some of the comments to my initial post showed me that I have to show, not tell, what I mean when I refer to technologies like semantic analysis and faceted search. So, a quick video about faceted search and the role it could play in helping people find opinions and ideas on EU policy via a rebooted BloggingPortal.

FAQAOs on BloggingPortal Rebooted
mathewlowry.myhub.ai

I received a couple of interesting reactions to the post about rebooting BloggingPortal, but as some of them were by email I decided to reply in FAQAO (Frequently Asked Questions And Objections) format, which I just invented, in case others have the same questions.

Sketches on the Metro: rebooting Bloggingportal?
mathewlowry.myhub.ai

As I've mentioned now and then (e.g., BloggingPortal's 3rd birthday, 2012), a desultory conversation amongst Bloggingportal editors dragged on for several years, before dying after it became clear that the lack of decision-making process made it impossible to move forward.

Why my beard won't save Belgium
mathewlowry.myhub.ai

I've finally gotten around to updating my avatars here and there to show my support to Benoit Poelevoorde's call earlier this year to stop shaving. Why? And why won't it help solve Belgium's political crisis? And what's this got to do with Europe? I don't tend to write much about Belgian affairs ...

Lisbon and the Euroblogosphere: my first use of the "c"-word
mathewlowry.myhub.ai

That's right - curation. Now officially Web2.0-buzzword-of-the-month (not quite sure which one).

How many eurobloggers can dance on the head of a pin?
mathewlowry.myhub.ai

So the debate about the Euroblogosphere, or the Eurosphere, or the European Public Sphere, or web2eu, or the European online public space, of whatever-we-call-it-next-week, has sparked again into life, like a Frankensteinian monster with dodgy spark plugs screwed into the base of its neck.

Raising the level of the debate
mathewlowry.myhub.ai

Over on Nosemonkey's blog, in yet another debate on the pros and cons of EU membership, Insideur is of the opinion that there is a real gap in the market, that Open Europe has sought but failed to fill, for serious, informed, and therefore constructive criticism of the EU

So, farewell thematic portals on EUROPA
mathewlowry.myhub.ai

Constructive discussions generally require good discussion documents. One of the Commission's major contributions to any European online space should therefore be a EUROPA that supports the conversations

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