Relevant Overviews
- Communication Strategy
- Content Strategy
- Online Strategy
- Online Community Management
- Social Media Strategy
- Content Creation & Marketing
- Online Architecture
- Digital Transformation
- Innovation Strategy
- Communications Tactics
- Psychology
- Productivity
- Social Web
- Media
- Politics
- Communications Strategy
- Science&Technology
- Business
Overview: Online Community Management
Convening a community can be the most powerful communication tactic there is.
Online communities offer enormous opportunities to the right organisation. Community members are far more likely to read your content, think of your organisation, give you feedback, share your content, attend your events, get involved in your programmes, and buy your products.
On the other hand, convening a community is hard: few people have time for more than a couple of online platforms in their lives, so attracting them to yours means you need to be uniquely useful to them.
That generally requires a change of mindset and new internal processes across the organisation, because it’s not your community - it's theirs. And getting their involvement means really listening to what they have to say, and then visibly acting on it.
I built the EU Commission’s first online community in 2002, and have built many more successful ones since. If you’d like to chat, get in touch.
More services: start with Communication strategy.
Relevant resources
www.americanpressinstitute.org
Major enterprise stories — stories that take deep dives and attempt to inform readers in substantive ways or to elicit impact... require considerable resources... the potential audience is limited... how can journalists get readers to complete these long pieces?use multiple elements and platforms to tell the story... the parts that pull your reade…
Like
storytelling,
metrics,
journalism,
news,
interactive,
engagement,
multimedia,
longform,
transmedia,
snowfall
mathewlowry.myhub.ai
Over 40 new resources ... some great longreads to enjoy as the nights grow long, the productivity tips you’ll need to find the time to read them, and a free set of steak knives. The Christmas season, after all, is almost upon us.
Think
psychology,
productivity,
innovation,
community,
addiction,
instagram,
communications,
gtd,
longform,
disruption,
authenticity,
newsletter
recode.net
"at some point, you start to crave something with more substance. Today’s readers want more than listicles and clickbait, and this is driving meaningful change across the digital publishing industry... In the maelstrom of Internet content, we are drawn to articles that make clear promises for what we will get out of them, as well as those that …
nautil.us
Fascinating article in Issue 14 (theme: Evolution): "It is a case of convergent evolution—where different species separately developed similar biological adaptations when faced with the same environmental pressures. Salamanders are Wake’s go-to example when asked a decades-old question in evolutionary biology: If you could replay the “tape of lif…
gawker.com
"The real question isn't why we don't read anymore, it's why we comment—passionately and with the utmost confidence—after reading only a headline. " - NPR Pulled a Brilliant April Fools' Prank On People Who Don't Read
mathewlowry.myhub.ai
One of the reasons I created this Tumblr was to use it as a 'first draft’ of a Content Hub (see post), an idea which crystallised after reading Sloan’s original content strategy piece on Stock and Flow.The Hub is basically my way of saying that there’s more to life than the Stream. Unsurprisingly, Alexis Madrigal’s piece in the Atlantic caugh…
Relevant Overviews
- Communication Strategy
- Content Strategy
- Online Strategy
- Online Community Management
- Social Media Strategy
- Content Creation & Marketing
- Online Architecture
- Digital Transformation
- Innovation Strategy
- Communications Tactics
- Psychology
- Productivity
- Social Web
- Media
- Politics
- Communications Strategy
- Science&Technology
- Business