Overview: Online Community Management
Convening a community can be the most powerful communication tactic there is.
Online communities offer enormous opportunities to the right organisation. Community members are far more likely to read your content, think of your organisation, give you feedback, share your content, attend your events, get involved in your programmes, and buy your products.
On the other hand, convening a community is hard: few people have time for more than a couple of online platforms in their lives, so attracting them to yours means you need to be uniquely useful to them.
That generally requires a change of mindset and new internal processes across the organisation, because it’s not your community - it's theirs. And getting their involvement means really listening to what they have to say, and then visibly acting on it.
I built the EU Commission’s first online community in 2002, and have built many more successful ones since. If you’d like to chat, get in touch.
More services: start with Communication strategy.
Relevant resources
medium.com
thank you for raising the awareness of my half of the population on the extra challenges women face in business presentation contexts... co-created conferences may offer a partial solution... I may suggest ensuring Personal Profiles do not include photos or any gender information
medium.com
'The Voice’ for Conferences - a quick response post on Medium on making co-created conferences age, colour & gender blind.
medium.com
"More than anything else, though, I think this event was about powerful stories — sharing stories, relating to stories, showing support after stories, and encouraging things to happen as a result of stories..." Rich picking here - e.g., “For every man that thought I was a secretary, there was a woman that called me a b****.” - The Stories o…
www.psmag.com
Great longread. Some excerpts: 1) It's a serious problem: "these online offenses are enough to make a woman want to click away from Twitter, shut her laptop, and power down her phone. Sometimes, we do withdraw: Pew found that from 2000 to 2005, the percentage of Internet users who participate in online chats and discussion groups dropped from 28…