Overview: Online Community Management
Convening a community can be the most powerful communication tactic there is.
Online communities offer enormous opportunities to the right organisation. Community members are far more likely to read your content, think of your organisation, give you feedback, share your content, attend your events, get involved in your programmes, and buy your products.
On the other hand, convening a community is hard: few people have time for more than a couple of online platforms in their lives, so attracting them to yours means you need to be uniquely useful to them.
That generally requires a change of mindset and new internal processes across the organisation, because it’s not your community - it's theirs. And getting their involvement means really listening to what they have to say, and then visibly acting on it.
I built the EU Commission’s first online community in 2002, and have built many more successful ones since. If you’d like to chat, get in touch.
More services: start with Communication strategy.
Relevant resources
mathewlowry.myhub.ai
Apparently tomorrow - apart from being Australia Day - is BloggingPortal's 3rd birthday. What does it's state tell us about the EU Online Public Space? How many more friends can I lose anyway?
mathewlowry.myhub.ai
That's right - curation. Now officially Web2.0-buzzword-of-the-month (not quite sure which one).
Think
social media,
community,
ocm,
eu,
curation,
publicsphere,
multilingualism,
eurocrap,
euroblog,
lisp,
yellow-card
mathewlowry.myhub.ai
So the debate about the Euroblogosphere, or the Eurosphere, or the European Public Sphere, or web2eu, or the European online public space, of whatever-we-call-it-next-week, has sparked again into life, like a Frankensteinian monster with dodgy spark plugs screwed into the base of its neck.