Relevant Overviews
- Communication Strategy
- Online Community Management
- Social Media Strategy
- Content Creation & Marketing
- Online Architecture
- Digital Transformation
- Change & Project Management
- Innovation Strategy
- Communications Tactics
- Productivity
- Social Web
- Politics
- Communications Strategy
- Science&Technology
- Business
Overview: Online Community Management
Convening a community can be the most powerful communication tactic there is.
Online communities offer enormous opportunities to the right organisation. Community members are far more likely to read your content, think of your organisation, give you feedback, share your content, attend your events, get involved in your programmes, and buy your products.
On the other hand, convening a community is hard: few people have time for more than a couple of online platforms in their lives, so attracting them to yours means you need to be uniquely useful to them.
That generally requires a change of mindset and new internal processes across the organisation, because it’s not your community - it's theirs. And getting their involvement means really listening to what they have to say, and then visibly acting on it.
I built the EU Commission’s first online community in 2002, and have built many more successful ones since. If you’d like to chat, get in touch.
More services: start with Communication strategy.
Relevant resources
jerrymichalski.medium.com
Systems with Design from Trust: assume most (not all) people have good intent."initially feel counterintuitive, even risky...social: they rely on human relationships. appealing: once you wrap your head around them, you want more."The discomfort is a symptom of how today's default setting is mistrust: "we’ve internalized the ass…
mathewlowry.myhub.ai
What happened when I was invited to “do a Rápido” at the IABC’s conference in Rotterdam earlier this week.
www.melcrum.com
"the biggest impact on competitive advantage comes not from products, processes or technology, but empowered employees. And with the lines between Internal and External Communication becoming increasingly blurred, ensuring your people are engaged and empowered has never been more critical.... Leading Internal Communication teams are already bla…
www.linkedin.com
'Innovation' threaded its way through a lot of the resources added to my TumblrHub last week: from innovation-friendly management through to innovative Content Management Systems for tomorrow's newsmedia business models and personal productivity tools.
Think
innovation,
management,
community,
strategy,
internal communications,
culture,
hr,
open data,
newsletter,
employee engagement
Relevant Overviews
- Communication Strategy
- Online Community Management
- Social Media Strategy
- Content Creation & Marketing
- Online Architecture
- Digital Transformation
- Change & Project Management
- Innovation Strategy
- Communications Tactics
- Productivity
- Social Web
- Politics
- Communications Strategy
- Science&Technology
- Business