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Overview: Online Community Management

Convening a community can be the most powerful communication tactic there is.

Online communities offer enormous opportunities to the right organisation. Community members are far more likely to read your content, think of your organisation, give you feedback, share your content, attend your events, get involved in your programmes, and buy your products.

On the other hand, convening a community is hard: few people have time for more than a couple of online platforms in their lives, so attracting them to yours means you need to be uniquely useful to them.

That generally requires a change of mindset and new internal processes across the organisation, because it’s not your community - it's theirs. And getting their involvement means really listening to what they have to say, and then visibly acting on it.

I built the EU Commission’s first online community in 2002, and have built many more successful ones since. If you’d like to chat, get in touch.

More services: start with Communication strategy.

Relevant resources

Why Wikipedia beats Wikinews as a collaborative journalism project » Nieman Journalism Lab
www.niemanlab.org

why Wikipedia has been a more successful news source than Wikinews... Wikipedia’s formulaic style and continuous format are more conducive to collaborative writing projects ... writing a news story with a lead, a coherent narrative, and a deadline is very different than writing an encyclopedia article...tension between the Wikipedia community... …

Power to the people (on your audience team) » Nieman Journalism Lab
www.niemanlab.org
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The most successful audience team members have a complete understanding of how the organization works... interpret a treasure trove of data and analytics about what people are searching for, what stories they like, and what stories are missing that special something ...audience development was everyone’s job and no one’s job at the same time... Th…

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