Overview: Online Community Management
Convening a community can be the most powerful communication tactic there is.
Online communities offer enormous opportunities to the right organisation. Community members are far more likely to read your content, think of your organisation, give you feedback, share your content, attend your events, get involved in your programmes, and buy your products.
On the other hand, convening a community is hard: few people have time for more than a couple of online platforms in their lives, so attracting them to yours means you need to be uniquely useful to them.
That generally requires a change of mindset and new internal processes across the organisation, because it’s not your community - it's theirs. And getting their involvement means really listening to what they have to say, and then visibly acting on it.
I built the EU Commission’s first online community in 2002, and have built many more successful ones since. If you’d like to chat, get in touch.
More services: start with Communication strategy.
Relevant resources
epthinktank.eu
"What was originally intended to be a simple and user-friendly tool for all EU citizens has turned out to be cumbersome and challenging in its use... Stakeholders have come up with concrete recommendations on how to adjust the instrument... first report on the application of the ECI Regulation by 1 April 2015 ... the first step towards a revision…
ivetakazoka.blogactiv.eu
"The report uncovered an uncomfortable truth: that there are few civic society organisations that are capable of participating in shaping the national positions at a stage when the European Commission has already come up with a draft.... it is usually a challenge to find a list of EU issues where the national government is elaborating its nati…