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Overview: Online Community Management

Convening a community can be the most powerful communication tactic there is.

Online communities offer enormous opportunities to the right organisation. Community members are far more likely to read your content, think of your organisation, give you feedback, share your content, attend your events, get involved in your programmes, and buy your products.

On the other hand, convening a community is hard: few people have time for more than a couple of online platforms in their lives, so attracting them to yours means you need to be uniquely useful to them.

That generally requires a change of mindset and new internal processes across the organisation, because it’s not your community - it's theirs. And getting their involvement means really listening to what they have to say, and then visibly acting on it.

I built the EU Commission’s first online community in 2002, and have built many more successful ones since. If you’d like to chat, get in touch.

More services: start with Communication strategy.

Relevant resources

From #EP2009 to #EP2019: a lost decade?
medium.com
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It’s taken me over ten years to move from enthusiasm, through frustration into a Zen-like state where I no longer blog about EU comms. But when the Eurobloggers called, I had to answer ;)- my link in the #EU09vs19 blog chain …

Somewhat ironic that Sidewire won’t itself respond
medium.com
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My sadly underwhelmed response to @sidewireinc’s gr8 “Today’s Internet is Optimized for Noise”

why every news organization should have a river
www.niemanlab.org

News isn’t just a product, it’s a community... How do you start a river, from a content point of view? It’s just a list of feeds. You can add to the list, or remove from the list. You’re the curator, though you’re not just curating stories, you’re curating flows. - Dave Winer: Here’s why every news organization should have a river » Nieman …

SeenThis
seenthis.net
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Du short-blogging sans limite de caractères. De la recommandation de liens. Des automatismes pour rédiger facilement vos messages. Des forums sous chaque billet. De la veille d'actualité. Une thématisation avancée. ... Seenthis propose le concept de « short-blogging » : du blogging de référencement au travers de billets dont la taille n'est pas…

A European Union needs European media
medium.com
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"The EU Commission and Parliament probably spend hundreds of millions of euros on comms projects every year, but almost nothing on stimulating the emergence of the European Online Public Sphere..." - Posted to Story-Europe's Medium publication to give Catalyst project some content to kick DebateHub’s tyres with.

Five minutes with Timothy Garton Ash: “We’re far more European in the UK than we think we are” | British Politics and Policy at LSE
blogs.lse.ac.uk
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"Q. Is it realistic to think that a European public sphere could ever be created? TGA: My view is that we should try, but we shouldn’t ever kid ourselves that this is going to be like a national public sphere. Apart from anything else, we speak different languages, which is a huge barrier. The key for me, in continuing to make the argument for …

NYT's Hive: open-source crowdsourcing tool
www.niemanlab.org

"With Hive, a developer can create assignments for users, define what they need to do, and keep track of their progress in helping to solve problems. " - The New York Times R&D Lab releases Hive, an open-source crowdsourcing tool » Nieman Journalism Lab

Jean Pisani-Ferry wants the EU to work within its current mandate but to have the tools needed to carry it out. - Project Syndicate
www.project-syndicate.org
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"Though the political conversation about Europe has gained in importance everywhere in recent years, the truth is that Europeans are not having the same conversation. That is a serious problem for Europe’s leaders: the electoral earthquake is big enough for them to feel compelled to respond to their citizens’ economic and political discontent; but…

The genesis of a European Public Sphere: Economic crisis and Lampedusa, European elections and cross-border migration | Polscieu
polscieu.ideasoneurope.eu
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"If you have been following European politics and media, online and offline, for the past 5-6 years, you cannot but notice the genesis of a European Public Sphere . This sphere may be more or less evolved depending on national media, but it clearly there, much more than it was before the last European elections and the before the start of the cris…

Mapping the EU digital public sphere(s)
tonylbxl.wordpress.com
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Came out just after my post on applying network theory and the EU online public sphere: "For those of us who are interested in understanding and participating in the EU digital public sphere(s), social network analysis offers a useful way to identify key influencers and map different communities. I can see plenty of practical applications (for e…

Competition: rebrand bloggingportal (updated)
mathewlowry.myhub.ai

It's not strictly necessary to rebrand bloggingportal, but everyone I've spoken to thinks it's a good idea, so why not have a little competition?

EU blogging by the numbers: 317k+ posts, 21 languages
mathewlowry.myhub.ai

Data from bloggingportal.eu, extracted by BrusselsBlogger, gives some idea of the dominance of English as a blogging language on EU policy.

How faceted search will help build the EU Online Public Space
mathewlowry.myhub.ai

Some of the comments to my initial post showed me that I have to show, not tell, what I mean when I refer to technologies like semantic analysis and faceted search. So, a quick video about faceted search and the role it could play in helping people find opinions and ideas on EU policy via a rebooted BloggingPortal.

FAQAOs on BloggingPortal Rebooted
mathewlowry.myhub.ai

I received a couple of interesting reactions to the post about rebooting BloggingPortal, but as some of them were by email I decided to reply in FAQAO (Frequently Asked Questions And Objections) format, which I just invented, in case others have the same questions.

Sketches on the Metro: rebooting Bloggingportal?
mathewlowry.myhub.ai

As I've mentioned now and then (e.g., BloggingPortal's 3rd birthday, 2012), a desultory conversation amongst Bloggingportal editors dragged on for several years, before dying after it became clear that the lack of decision-making process made it impossible to move forward.

Happy Birthday, BloggingPortal(?)
mathewlowry.myhub.ai

Apparently tomorrow - apart from being Australia Day - is BloggingPortal's 3rd birthday. What does it's state tell us about the EU Online Public Space? How many more friends can I lose anyway?

Blogtour: The Hungarian Presidency opens up the Council (updated)
mathewlowry.myhub.ai

A few weeks before the Hungarian media storm broke late last year, the BloggingPortal editors were contacted by the (then upcoming) Hungarian Presidency team, seeking ideas for how they could cooperate with the Euroblogosphere. Being a loosely-at-best organised gang of volunteers, it took us a while to respond. To their immense credit...

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