Overview: Social Media Strategy
Social media can be a time- and resource-vampire if it's not integrated into the rest of your communications strategy.
How is your social media strategy? Are you simply broadcasting your content? That's inexpensive, but you're simply adding to the noise. Do you really want to be part of that problem?
The secret is to not have a "social media strategy": as a separate strategy, it will prevent social media becoming an integral part of your content marketing, community development, digital transformation and innovation strategies.
It also tends to put social media in Team Ghetto, when you should be mainstreaming it across your workforce.
Instead, view social media as a set of tactics within an integrated communication strategy, with each social platform harnessed to your overall communication goals.
Need help? Get in touch.
More services: start with Communication strategy.
Relevant resources
www.nytimes.com
"Falun Gong-backed newspaper used aggressive Facebook tactics and misinformation to create an anti-China, pro-Trump media empire" - from a "low-budget newspaper ... handed out free on New York street corners" to "one of the country’s most powerful digital publishers... a leading purveyor of right-wing misinformation"…
www.nytimes.com
The platforms started doing what people concerned about disinformation have been asking for, and immediately came under fire from people concerned about censorship.When The New York Post published a story supposedly incriminating Hunter Biden "YouTube largely did nothing, Facebook deprioritized the Post story (slowing spread until 3rd party f…
Like
social media,
facebook,
politics,
factchecking,
twitter,
youtube,
censorship,
disinformation,
us2020,
domestic
www.socialmediatoday.com
A few days after Facebook, Youtube bans "content that targets an individual or group with conspiracy theories that have been used to justify real-world violence... such as QAnon or Pizzagate", although they may except "news coverage on these issues or content discussing them without targeting individuals or protected groups".&q;…
www.theguardian.com
algorithm is the single most important engine of YouTube’s growth... one of the “largest scale and most sophisticated industrial recommendation systems in existence”... Lewd and violent videos have been algorithmically served up to toddlers ... “We learned to fuel it and do whatever it took to please the algorithm.”... how did that happen? And wha…
gizmodo.com
"At the moment, it looks like the feature is experimental " Just in case the world didn't have enough cat gifs... - YouTube Now Lets You Make GIFs From Videos