Relevant Overviews
Overview: Social Media Strategy
Social media can be a time- and resource-vampire if it's not integrated into the rest of your communications strategy.
How is your social media strategy? Are you simply broadcasting your content? That's inexpensive, but you're simply adding to the noise. Do you really want to be part of that problem?
The secret is to not have a "social media strategy": as a separate strategy, it will prevent social media becoming an integral part of your content marketing, community development, digital transformation and innovation strategies.
It also tends to put social media in Team Ghetto, when you should be mainstreaming it across your workforce.
Instead, view social media as a set of tactics within an integrated communication strategy, with each social platform harnessed to your overall communication goals.
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Relevant resources
www.princeton.edu
free online ratings are less trustworthy than those that have some cost to them... In ecology, costly signaling theory argues that displays that “cost” more — like elaborate peacock tails, or strenuous displays of hunger from baby birds — are more likely to reflect reality... making rating goods or services as easy as possible... is counterproduct…
uxplanet.org
The curse of knowledge is a cognitive bias that occurs when an individual, communicating with other individuals, unknowingly assumes that the others have the background to understand... seen at all levels of a company... if you already know the answer... tend to underestimate the difficulty of the question or the problem... become so immersed in t…
medium.com
Latest on the K4P Medium Publication
Think
k4p,
ux,
community,
audience research,
science communication,
communications,
evidence-based policy
stories.platformdesigntoolkit.com
time to deliberately focus on design for interconnectedness and relationships ... customer (user) centric design created a narrative of isolation: the customer is ... someone that is provided with a solution ... to get the job done... [but] research ... explained that customers (users) may often look to engage more deeply with products... relat…
dl.acm.org
discovering a filtering algorithm's existence in a curated feed influences user experience, but it remains unclear how users reason about the operation of these algorithms.... Interviews revealed 10 "folk theories' of automated curation... Users who were given a probe into the algorithm's operation via an interface ... visible …
qz.com
thoughtfully designed user interfaces can make us a freer, more humane, and more just society, just as poorly designed ones seem to have made many of us less compassionate, less informed, and more antagonistic... for a case study, we only need to look ... online forum Nextdoor.com originally ... a way of fostering community through neighborhood-s…
medium.com
Bots are to modern messaging apps what APIs were to Web 2.0; a way to build on top of other services, experiment, and create a new way of interacting with existing services... what inspiration can we draw from the past that might help us to think about designing Conversational UIs?
www.linkedin.com
blogs and Twitter drive two-thirds of content flow. Mainstream media has become a catalyst that blogs and Twitter drive. Responsive Experience Tops Responsive Design: ... preparing for 10 types of customers ... you know who they are via their search terms ... content changes to meet their needs. We must know who they are and start building…
mathewlowry.myhub.ai
In this week’s edition, a months’ reading - some 30 posts - on social media, digital transformation, content/system design and EuroPCom2015. But first some news from me