Overview: Social Media Strategy
Social media can be a time- and resource-vampire if it's not integrated into the rest of your communications strategy.
How is your social media strategy? Are you simply broadcasting your content? That's inexpensive, but you're simply adding to the noise. Do you really want to be part of that problem?
The secret is to not have a "social media strategy": as a separate strategy, it will prevent social media becoming an integral part of your content marketing, community development, digital transformation and innovation strategies.
It also tends to put social media in Team Ghetto, when you should be mainstreaming it across your workforce.
Instead, view social media as a set of tactics within an integrated communication strategy, with each social platform harnessed to your overall communication goals.
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Relevant resources
rushkoff.medium.com
One of my favourite writers/thinkers on all things digital future is "finally, definitely, fully leaving X, and probably all social media..."
Like
social media,
community,
identity,
publicsphere,
mobocracy,
mastodon,
twitter migration,
quit,
douglas rushkoff
mathewlowry.medium.com
My second post following my personal #twittermigration: "the other users on your instance create its collective intelligence — the nearest thing you have to a content discovery algorithm".Not that I like algorithms, but "Apart from hashtags, ,,, your server’s Local and Federated timelines [are your] primary discovery channels when y…
www.theverge.com
Awesome hot take open letter to Elon Musk: "You fucked up real good, kiddo... no possible way to grow ... without ... compromises that will ultimately destroy your reputation and possibly cause grievous damage to your other companies... the problems with Twitter are not engineering problems. They are political problems... absolute monarchs u…
slate.com
A very funny round up from week 2 of the twitter migration: "It hasn’t even been two weeks since Elon Musk officially took over Twitter, and things look like they’re going about as well as a Cybertruck demonstration... one response to Musk’s tenure has seemed to really get under his skin: the verified impersonators."Funny, but the number…
medium.com
JJ "explore some of the opportunities afforded by the likes of Bluesky, Scuttlebutt, the Fediverse, and Indieweb — not to mention good, old, reliable RSS".Most of the mastodon tips I knew, except: "enable the advanced web interface (it’s like Tweetdeck)" - I didn't know that existed so moved to Tusky and spent my first wee…
Like
algorithm,
twitter,
moderation,
mastodon,
indieweb,
fediverse,
planetary,
scuttlebutt,
bluesky,
twitter migration,
jeff jarvis
pruvisto.org
search the people you follow, are followed by, blocked & muted on Twitter, as well as the lists you maintain and follow, for possible Mastodon/Fediverse accounts. Provides graphs of which instances they're on, too, so useful for identifying which server to join.