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Overview: Social Media Strategy

Social media can be a time- and resource-vampire if it's not integrated into the rest of your communications strategy.

How is your social media strategy? Are you simply broadcasting your content? That's inexpensive, but you're simply adding to the noise. Do you really want to be part of that problem?

The secret is to not have a "social media strategy": as a separate strategy, it will prevent social media becoming an integral part of your content marketing, community development, digital transformation and innovation strategies.

It also tends to put social media in Team Ghetto, when you should be mainstreaming it across your workforce.

Instead, view social media as a set of tactics within an integrated communication strategy, with each social platform harnessed to your overall communication goals.

Need help? Get in touch.

More services: start with Communication strategy.

Relevant resources

ElevenLabs - Generative AI Text to Speech
elevenlabs.io

"text to speech and voice cloning software ... Create lifelike voiceovers for your content or use our AI voice generator as an easy-to-use text reader... spoken audio in any voice, style, and language ... renders human intonation and inflections "

04/11/2023
Debirdify
pruvisto.org

search the people you follow, are followed by, blocked & muted on Twitter, as well as the lists you maintain and follow, for possible Mastodon/Fediverse accounts. Provides graphs of which instances they're on, too, so useful for identifying which server to join.

Plexus demo, scribed
altilunium.my.id
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"I first decided to try scribing the Betaworx Render session on Plexus using Obsidian and try publishing it via GitHub (context). That didn't work, so when I saw [[rtnf md]] I thought I'd give it a whirl... the idea [of Plexus] is simple:post your thoughts into a defined shared brain on Plexus - eg : https://render.plexus.earth/the …

Mastodon Twitter Crossposter
crossposter.masto.donte.com.br

allows you to connect a Mastodon account and a Twitter account and enable cross-posting between them. You can choose some options, such as if you want to post boosts, unlisted toots or replies.

About Ghost - The Open Source Publishing Platform
ghost.org
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"platform focused solely on professional publishing... open source tools for independent journalists and writers ... sustainable business around a free core application, funded by a premium platform as a service to run it on... non-profit foundation ... can never be bought or sold... [all] revenue reinvested into the product and the community…

Topia
topia.io
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Pretty cool spatial video conferencing platform:create a 2D world with rooms, events, etc.users move around it, and can video-conference with whomever's nearbytest server: https://topia.io/welcome

WriteFreely
writefreely.org
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Reach outside your own site with federation via ActivityPub. WriteFreely lets anyone on Mastodon, Pleroma, or any ActivityPub-enabled service follow your blog, bookmark your posts, and share them with their followers. See how it works.

Thread Helper
threadhelper.com
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"A serendipity engine on the Twitter sidebar".A "second brain" provides easy access to all the resources you've ever Liked or ideas you've ever Thought. @ExGenesis' Threadhelper brings a subset of this (just Tweets) right into the twitter UX - it looks brilliant.Check out the video: https://www.youtube.com/watch?…

bellingcat - Guide To Using Reverse Image Search For Investigations - bellingcat
www.bellingcat.com
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for most any sophisticated research project, you need additional sites at your disposal — along with a lot of creativity... This guide will walk through detailed strategies to use reverse image search ... Google reverse image search isn’t very good ... the undisputed leader ... Yandex... runners-up Bing and Google ... Yandex's strengths l…

Counter Disinformation | Counter Disinfo Online Toolkit
counterdisinfo.org
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Countering Disinformation Online is a tool for civil society organisations, active citizens and any curious individuals who want to know more about helping free societies from the pressure of disinformation and false news.

09/02/2018
IBM Watson Analytics for Social Media
www.ibm.com

guides you through the traffic of social networks and automatically creates data visualizations for exceptionally insightful discoveries, all on the cloud. Identify a topic and quickly get relevant content that shows you interesting relationships and patterns. You can easily take the pulse of your audience, gain greater visibility into a topic or …

27/03/2017
Discuto
www.discuto.io
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Reaching consensus with groups larger than 5 people on any other platform or service is a pain. Discuto helps you get everyone on the same page.Discuto highlights controversies and suggests where to dive in the conversation, making the decision process easier to manage. What's more is that it only takes a few seconds to set up your first discussio…

BotOrNot by Truthy
truthy.indiana.edu

BotOrNot checks the activity of a Twitter account and gives it a score based on how likely the account is to be a bot. Higher scores are more bot-like.

17/03/2016
ThinkUp - Super powers for your social networks
www.thinkup.com
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ThinkUp analyzes your Twitter, Instagram, and Facebook activity to give you fun and surprising insights, then emails them to you (or tweets at you if it's super interesting).

The ultimate live stream comparison table
happeningo.com
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If you create live video, here’s that table of live streaming apps you’ve been searching for.

25/01/2016
Coral Project
coralproject.net
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We are creating open-source tools and resources for publishers of all sizes to build better communities around their journalism. We also collect, support, and share practices, tools, and studies to improve communities on the web. All of our tools are open source and free... small, flexible tools that plug into each other and also work with exist…

The Superhuman Guide to Twitter Advanced Search: 23 Hidden Ways
medium.com
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Twitter has an amazing, yet somewhat little-known Advanced Search tool to help you find exactly what we’re looking for. Looking to find your next customers? ... Want to measure the happiness of your current customers? Advanced Search is what you need... some top tips and tricks to help your business win with Twitter Advanced Search. - The Su…

14/11/2015
44 Powerful Marketing Tools for Facebook Ads, Websites, CRM...
www.jonloomer.com
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Whether it be for managing Facebook ads, CRM, podcasting, webinars or my website, people are curious about the software behind this business. - 44 Powerful Marketing Tools for Facebook Ads, Websites, CRM and More - Jon Loomer Digital

The Complete Guide to New Twitter Polls
medium.com
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With the release of its new Polls feature... you can now create super-simple polls directly on Twitter with just the click or a button or a tap on your phone... the ins and outs of Twitter polls, how to set them up, and nine engaging ways you can use polls today. - The Complete Guide to New Twitter Polls: What They Are, How They Work and 9 …

Pablo 2.0: Create Social Media Images, Perfect for Everywhere
blog.bufferapp.com
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on top of Twitter, you can now create images with the perfect size and format for Facebook, Instagram, and even Pinterest. You can create the visuals, share them across all platforms and then analyze them with Buffer’s analytics to know how well they’re performing. - Pablo 2.0: Create Social Media Images, Perfect for Everywhere

17/10/2015
Moments, AMP, Longreads & more (Top3ics, 9 Oct)
mathewlowry.myhub.ai

In this week’s edition, two new social media products in one week; a few good longreads for the weekend; and more stuff for your online toolbox.

5 outstanding Instagram analytics tools
m.prdaily.com

Here we look at five superb Instagram tools featuring functions ranging from time-saving scheduling to in-depth analytics, along with comments from Instagram experts: - 5 outstanding Instagram analytics tools | Articles | Home

23 Tools and Resources to Create Images for Social Media
medium.com
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At Buffer, we create all the images for our blogposts and social media sharing without any outside design help. We rely on a handful of amazing tools and resources to get the job done, and I’ll be happy to share with you the ones we use and the extras that we’ve found helpful or interesting. - 23 Tools and Resources to Create Images for Social …

10/09/2015
5 accessories to improve your crappy Meerkat videos
mashable.com
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"There are some choice accessories that will take your Meerkat and Periscope performance to a new level of professionalism. From devices that turn your iPhone into a mini video rig to grip-anywhere tripods, check out these accessories that will make your live streams look and sound better. " - 5 accessories to improve your crappy Meerkat videos

27/03/2015
Publishers test waters with Meerkat
digiday.com
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"But Meerkat, which designed to work exclusively with Twitter, has taken off because its simple interface makes it almost effortless for anyone to start broadcasting. Users say it also owes its popularity to the evanescence of its recordings. Once a user records a stream, it’s impossible for other Meerkat users to watch it afterwards. Meerkat is …

20/03/2015
Buffer's Image Creation Tool
thenextweb.com
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"Images with text over them ... do make a post more enticing to your followers or friends... Buffer's Pablo, which creates these images, out of beta." - Buffer Officially Launches its Image Creation Tool Pablo

Open source meme generators
medium.com
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"we wanted an easy way to create and share social cards with our readers... Vox Media’s ‘meme’, an open source social card making tool. A few hours of tinkering later, and we had our own version set up with some simple functionality, along with a new name: CardKit.... a simple and easy to use tool for everyone to quickly and dynamically create im…

YouTube's integrated GIFmaker
gizmodo.com
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"At the moment, it looks like the feature is experimental " Just in case the world didn't have enough cat gifs... - YouTube Now Lets You Make GIFs From Videos

15/12/2014
BuzzSumo: Find the Most Shared Content and Key Influencers
buzzsumo.com
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"Analyze what content performs best for any topic or competitor Find the key influencers to promote your content "

Checking out Meshfire
getprismatic.com
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No fremium model - minimum price $19/m - but it looks worth it: "Meshfire turns Twitter into a dashboard of tasks... The tasks can be to reply to different tweets, or to block someone or follow someone. Every twitter account is a mission inside Meshfire, and every mission has a goal. You define the mission ... a virtual assistant inside Meshfire…

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