Relevant Overviews
Overview: Social Media Strategy
Social media can be a time- and resource-vampire if it's not integrated into the rest of your communications strategy.
How is your social media strategy? Are you simply broadcasting your content? That's inexpensive, but you're simply adding to the noise. Do you really want to be part of that problem?
The secret is to not have a "social media strategy": as a separate strategy, it will prevent social media becoming an integral part of your content marketing, community development, digital transformation and innovation strategies.
It also tends to put social media in Team Ghetto, when you should be mainstreaming it across your workforce.
Instead, view social media as a set of tactics within an integrated communication strategy, with each social platform harnessed to your overall communication goals.
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Relevant resources
threadreaderapp.com
a woman & a man in science... catalog those replies, to save us all the trouble of writing new responses every time. Presenting THE NINE TYPES OF REPLY GUYS
www.newyorker.com
McNamee has mentored many of the people who have transformed Silicon Valley... advised Mark Zuckerberg to turn down Yahoo’s offer... a billion dollars... encouraged Zuckerberg to hire Sheryl Sandberg...Ten days before the Presidential election... “I am disappointed. I am embarrassed. I am ashamed,”... I was expecting them to take it seriously... t…
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social media,
facebook,
society,
privacy,
cambridge analytica,
google,
us,
apple,
disinformation
medium.com
News... is a standardized nonfiction literary form and only one of the many kinds of a journalistic output.... if the context of what we called “news” for nearly two centuries has radically altered, is news still functioning as it should?... The invention of the electric telegraph in the 1830s allowed ... bursts of information in ... messages, wh…
www.nytimes.com
The same amazing tech that enables people to forge deeper relationships, foster closer communities and give everyone a voice can also breed isolation, embolden racists, and empower digital bullies and nefarious actors.... used with great accuracy and potency “to assault... truth and trust... our personal foundations — our privacy and sense of ide…
www.cjr.org
as news outlets tailor their content to addictive platforms to pump up traffic, the distinction between consuming journalism and being wedded to “emails, constant notifications, and social media” is increasingly meaningless... if we are what and how we read, then our thinking will mirror the scattered and shallow tendencies of Web browsing.... …
www.nytimes.com
Begins with a beautiful rant on technology's tyranny in individual and collective life: "Journalistic institutions slowly transform themselves into silent sweatshops in which words cannot wait for thoughts, and first responses are promoted into best responses, and patience is a professional liability... Digital expectations of alacrity and ters…