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Overview: Social Media Strategy

Social media can be a time- and resource-vampire if it's not integrated into the rest of your communications strategy.

How is your social media strategy? Are you simply broadcasting your content? That's inexpensive, but you're simply adding to the noise. Do you really want to be part of that problem?

The secret is to not have a "social media strategy": as a separate strategy, it will prevent social media becoming an integral part of your content marketing, community development, digital transformation and innovation strategies.

It also tends to put social media in Team Ghetto, when you should be mainstreaming it across your workforce.

Instead, view social media as a set of tactics within an integrated communication strategy, with each social platform harnessed to your overall communication goals.

Need help? Get in touch.

More services: start with Communication strategy.

Relevant resources

Good intro on social logins and the end of the anonymous web
qz.com
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"The notion that the world outside its homepage remains anonymous is increasingly untrue. Millions of internet users voluntarily give Facebook, Google, and others access to their movements across the web and on mobile when they use “social log in,” or the ability to sign in to a website using credentials from the big identity providers.... as mob…

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