Overview: Social Media Strategy
Social media can be a time- and resource-vampire if it's not integrated into the rest of your communications strategy.
How is your social media strategy? Are you simply broadcasting your content? That's inexpensive, but you're simply adding to the noise. Do you really want to be part of that problem?
The secret is to not have a "social media strategy": as a separate strategy, it will prevent social media becoming an integral part of your content marketing, community development, digital transformation and innovation strategies.
It also tends to put social media in Team Ghetto, when you should be mainstreaming it across your workforce.
Instead, view social media as a set of tactics within an integrated communication strategy, with each social platform harnessed to your overall communication goals.
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Relevant resources
medium.com
the value of curation combined with a second, algorithmic step: personalization. Fill a barrel with the best of the best. Now when I walk in, based on insights about my taste and what I’ve selected in the past, choose *for me* from the barrel. Wow! Thanks! - Why I Unfollowed You on Instagram — Medium
gigaom.com
"this is a slippery slope at best: once you have made the decision to alter the flow ... based on abstract criteria programmed into an algorithm, then at some point you are going to decide ... to hide or remove certain things ... to improve the signal-to-noise ratio ... The whole point of having a social network in the first place is that the peo…
aeon.co
"The trouble is that information doesn’t nourish us... it turns out to be boring.... if there is an antidote to boredom, it is not information but meaning... Information is ... an undifferentiated stream of sense and nonsense ... the journey from information to meaning involves more than simply filtering the signal from the noise. It is an alchem…