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Overview: Social Media Strategy

Social media can be a time- and resource-vampire if it's not integrated into the rest of your communications strategy.

How is your social media strategy? Are you simply broadcasting your content? That's inexpensive, but you're simply adding to the noise. Do you really want to be part of that problem?

The secret is to not have a "social media strategy": as a separate strategy, it will prevent social media becoming an integral part of your content marketing, community development, digital transformation and innovation strategies.

It also tends to put social media in Team Ghetto, when you should be mainstreaming it across your workforce.

Instead, view social media as a set of tactics within an integrated communication strategy, with each social platform harnessed to your overall communication goals.

Need help? Get in touch.

More services: start with Communication strategy.

Relevant resources

Why Short-Form Content Will Be Just Fine
blog.chartbeat.com

Not all shortform content is clickbait - Chartbeat thinks Circa shouldn't worry. "The depressing truth of the Internet is that short-form content hangs out on the same end of the distribution curve of the Internet as long form when it comes to attention. ... the majority of pageviews get fewer than 15 seconds of engagement. Facebook is looking …

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