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Overview: Social Media Strategy

Social media can be a time- and resource-vampire if it's not integrated into the rest of your communications strategy.

How is your social media strategy? Are you simply broadcasting your content? That's inexpensive, but you're simply adding to the noise. Do you really want to be part of that problem?

The secret is to not have a "social media strategy": as a separate strategy, it will prevent social media becoming an integral part of your content marketing, community development, digital transformation and innovation strategies.

It also tends to put social media in Team Ghetto, when you should be mainstreaming it across your workforce.

Instead, view social media as a set of tactics within an integrated communication strategy, with each social platform harnessed to your overall communication goals.

Need help? Get in touch.

More services: start with Communication strategy.

Relevant resources

Thinking becoming about thinking to harness the power of knowing what you don’t know (YANSS)
youarenotsosmart.com
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A YANSS interview with Adam Grant, author of Think Again: The Power of Knowing What you Don’t Know. Generally an "extensive exploration of how to rethink your own thinking", including his WorkLife podcast interview of Margaret Atwood on procrastination.(When annotating a podcast I really like a transcript, but there was none for this epi…

Motivated Reasoning and Allegiance Bias, Explained | Elemental
elemental.medium.com
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counties that had voted for Donald Trump in 2016 exhibited 14% less physical distancing... higher Covid-19 infection and fatality growth rates ...the hormone oxytocin... promotes bonding... plays a role in trust... When participants trusted and felt trusted, oxytocin levels ... jumped... Trust just feels good... But risky if we give it to the w…

The Geographical Journal - Wiley Online Library
rgs-ibg.onlinelibrary.wiley.com
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geoengineering technologies are hypothetical... to be used ‘in case of emergency’ ... should radical emissions cuts fail... Running concurrently... ‘chemtrails’ ... interchangeably with the term geoengineering... belief that the persistent contrails left by aeroplanes provide evidence that a secret programme of large‐scale weather and climate modi…

Cranky Uncle smartphone game – Cranky Uncle
crankyuncle.com
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The Cranky Uncle smartphone game is currently being developed... teach you to throw the arguments of even your crankiest climate-misinformed uncle back at him... let’s learn the arguments of denial to defeat them...cartoons and gameplay to interactively explain the denial techniques used to cast doubt on climate science... ‘active inoculation’ — l…

Twitter can help with scientific dissemination but its influence on citation impact is less clear | Impact of Social Sciences
blogs.lse.ac.uk
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does researchers’ presence on Twitter influence citations to their papers?... although the relationship between tweets and citations is poor, actively participating on Twitter is a powerful way of promoting and disseminating academic outputs... an author needs three times more followers to gain only one mention more... to be or not to be on Twitte…

Informing Knowledge4Policy with an Understanding of our Political Nature
medium.com
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Informing Knowledge4Policy with an Understanding of our Political Nature - exploring on Medium what “Understanding our Political Nature”, a recent EU study into knowledge, reason and policymaking, has to say about how the Knowledge4Policy platform could (should?) evolve.

Anti-vaxx propaganda has gone viral on Facebook. Pinterest has a cure | Technology | The Guardian
www.theguardian.com
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In the case of vaccines, the fact that scientists and doctors are not producing a steady stream of new digital content about settled science has left a void for conspiracy theorists and fraudsters to fill ... Data voids may be relatively easy to diagnose, but they are very difficult to fix... cannot be achieved by removing problematic content... W…

Take the Pro-Truth Pledge!
www.protruthpledge.org
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Take the Pro-Truth Pledge to encourage politicians – and everyone else – to commit to truth-oriented behaviors and protect facts and civility. ... Pledge-takers are held accountable through crowd-sourcing the truth.. volunteers who evaluate whether public figures violate the pledge by sharing misinformation.... this peer-reviewed article... Publ…

Intellectual humility: the importance of knowing you might be wrong
www.vox.com
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intellectual humility, the crucial characteristic that allows for admission of wrongness... crucial for learning... difficult to foster... a virtue worth striving for... entertaining the possibility that you may be wrong and being open to learning ...actively curious about your blind spots... It’s about asking: What am I missing here? our reali…

Is There a Narrative Vacuum Surrounding Climate Change?
nautil.us
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Each side of the climate debate accuses the other of exaggeration and suffers from its own... sometimes feel like a shouting match in a roomful of children wearing earplugs... We have allowed our political, national, economic, and cultural narratives free play ... where... are the narratives from science itself? Where is the science teacher?... p…

A Modest Proposal for the March for Science - The New Yorker
www.newyorker.com
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science has become as horrifically politicized as any other aspect of American life.... If we truly want to endorse the idea of science, let’s break up into groups and fan out across America:

The Case for More Intellectual Humility
nautil.us
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The objectivity that matters so much in science is not primarily a characteristic of individual scientists but of scientific communities. Scientists rarely refute their own pet hypotheses... Their fellow scientists will be happy to expose these hypotheses to severe testing... Not being afraid of being wrong... is a value we could promote... Intel…

How Anti-Science Forces Thrive On Facebook - BuzzFeed News
www.buzzfeed.com
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vast universe of self-built social media empires devoted to spreading false, misleading, and polarizing science and health news ... Natural News ... are “[o]pening my eyes to the reality that everything about our culture is corrupted and I can’t trust nothing but what I see and experience.”.. people tend to hold beliefs that align with their cultu…

Seeking truth among 'alternative facts'
theconversation.com
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There are always “alternative facts.” What matters is how we decide which of those alternative facts are most likely to be true... Conway’s statement based ... on a much older tradition of deciding what is true: the argument from authority.... the culmination of a long retreat from the scientific perspective on truth... pitted against creationist…

I’m a Scientist. This is What I’ll Fight For.
the-macroscope.org

scientists and their supporters need to paint a positive vision of the future, where science re-affirms its moral authority, articulates how it will help us, and advances a noble cause

Science loses out to uninformed opinion on climate change – yet again
theconversation.com
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Freedom of speech, and of the press... also brings responsibility. The Editors’ Code of Practice... requires the “highest professional standards”... IPSO’s overall message is that ocean acidification is just a matter of opinion – not a hard-won, testable understanding ... Why support any research if 250 peer-reviewed papers ... can all be summaril…

How to lie terrifyingly well on social media
medium.com
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image... apparently shows the spread of radiation from the Fukushima nuclear accident... being shared widely ... despite the fact that it... shows the wave height of the tsunami... you might want to doublecheck before hitting Share... here’s how

How NASA won the internet
qz.com
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"@NASA is the 104th most popular Twitter account in the world... and 3.5 million on Instagram. The Department of the Interior, whose stunning wildlife and nature pictures make it the only government agency with cool visual content to rival NASA’s, has just 654,000 ... John Yembrick and Jason Townsend are veterans of other government agencies...…

Is offending one audience justified to reach another?
mathewlowry.myhub.ai
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Here's a conundrum for you. And a probably quite dangerous post for me.

Good example of continuous web redesign
www.niemanlab.org

"The Guardian released a beta version of its new website to get reader feedback as it continues to tweak its design.... Content discovery is a major focus ... “container model” allows the paper to implement a responsive design while also retaining a story hierarchy, user experience director... Each item contains a story, which are put together…

18million followers for a Facebook page about science?
www.cjr.org
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"Since it launched in March 2012, I F*cking Love Science has attracted more than 17.9 million Facebook followers—more than Popular Science (2.7 million), Discover (2.7 million), Scientific American (1.9 million), and The New York Times (8 million) combined. ... Her empire has since expanded to include a website, IFLscience.com, which has a staff a…

Just discovered Nautilus - awesome science longreads
nautil.us
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Fascinating article in Issue 14 (theme: Evolution): "It is a case of convergent evolution—where different species separately developed similar biological adaptations when faced with the same environmental pressures. Salamanders are Wake’s go-to example when asked a decades-old question in evolutionary biology: If you could replay the “tape of lif…

BloggingPortal, meet Apache Stanbol
mathewlowry.myhub.ai

Well, plus ca change - absolutely none of the things some BloggingPortal editors said we'd do after our meeting in January have been done, apart from our own posts and what Stefan did, which is ironic given that he told us he had no time to do anything.

Moderating trolls
arstechnica.com
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An alternative to Popular Science's approach: "Climate change articles trigger some of the most heated discussions on Ars Technica... a scientific matter with political ramifications, it's also the focus of astroturfers (fake grassroots movements), trolls, and the willfully scientifically illiterate. At Ars, we take trolling very seriously... we…

Nature science journal & Reddit
www.theatlantic.com
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A neat approach to using social media to "improve science communication & make it more direct, responsive, and accurate". Given the huge parallels with EU communications ... "Nature editors & reporters get little status markers (aka flairs) to identify their role at Nature ... About a half-dozen keep an eye on r/science to see if any of the top …

Why We're Shutting Off Our Comments | Popular Science
www.popsci.com

"But even a fractious minority wields enough power to skew a reader's perception of a story, recent research suggests. In one study led by University of Wisconsin-Madison professor Dominique Brossard, 1,183 Americans read a fake blog post on nanotechnology and revealed in survey questions how they felt about the subject (are they wary of the benef…

User survey results, SmartCities Stakeholder Platform
eu-smartcities.eu
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When you want to create a community, asking uses what they need is the best way to start. We launched the 1-page website, with user survey, newsletter signup and social, inside two weeks of winning the project. Everything we developed the following year (2010) was based on the results.

Piloting Web2.0 for the EC
mathew.blogactiv.eu
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Of course, when we launched the first interactive website for the IST Event (IST 2002) we didn’t know it was a Web2.0 site. That term only appeared two years later

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