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Overview: Social Media Strategy

Social media can be a time- and resource-vampire if it's not integrated into the rest of your communications strategy.

How is your social media strategy? Are you simply broadcasting your content? That's inexpensive, but you're simply adding to the noise. Do you really want to be part of that problem?

The secret is to not have a "social media strategy": as a separate strategy, it will prevent social media becoming an integral part of your content marketing, community development, digital transformation and innovation strategies.

It also tends to put social media in Team Ghetto, when you should be mainstreaming it across your workforce.

Instead, view social media as a set of tactics within an integrated communication strategy, with each social platform harnessed to your overall communication goals.

Need help? Get in touch.

More services: start with Communication strategy.

Relevant resources

Opinion | Facebook serves as an echo chamber, especially for conservatives. Blame its algorithm. - The Washington Post
www.washingtonpost.com

Summary of peer-reviewed research - “Understanding Echo Chambers and Filter Bubbles: The Impact of Social Media on Diversification and Partisan Shifts in News Consumption” - by its authors, who found:more time spent on Facebook, the more polarized their online news consumption becomes...Facebook usage is five times more polarizing for conservative…

Change My View Does Not Allow Rudeness or Hostility
www.theatlantic.com
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A place where users with radically different political opinions interact productively and politely, where a willingness to participate thoughtfully is the rule rather than the exception, and where people readily admit when their views on a subject have been altered... Reddit’s Change My View forum... promotes respectful conversation between people…

Change My View - You Are Not So Smart
soundcloud.com
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reddit community called Change My View ... a ready-made natural experiment ... feed it into programs ... to understand the back-and-forth between human beings ... discovered two things: what kind of arguments are most likely to change people’s minds, and what kinds of minds are most likely to be changed. https://www.reddit.com/r/changemyview/ : po…

How To Host A Reddit AMA
readwrite.com
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"If you’re thinking of organizing an AMA for yourself or your company, here are some suggestions for making it a good one. "

29/09/2014
Nature science journal & Reddit
www.theatlantic.com
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A neat approach to using social media to "improve science communication & make it more direct, responsive, and accurate". Given the huge parallels with EU communications ... "Nature editors & reporters get little status markers (aka flairs) to identify their role at Nature ... About a half-dozen keep an eye on r/science to see if any of the top …

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