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Overview: Social Media Strategy

Social media can be a time- and resource-vampire if it's not integrated into the rest of your communications strategy.

How is your social media strategy? Are you simply broadcasting your content? That's inexpensive, but you're simply adding to the noise. Do you really want to be part of that problem?

The secret is to not have a "social media strategy": as a separate strategy, it will prevent social media becoming an integral part of your content marketing, community development, digital transformation and innovation strategies.

It also tends to put social media in Team Ghetto, when you should be mainstreaming it across your workforce.

Instead, view social media as a set of tactics within an integrated communication strategy, with each social platform harnessed to your overall communication goals.

Need help? Get in touch.

More services: start with Communication strategy.

Relevant resources

The problem with deepfakes? People don't care what's real | WIRED UK
www.wired.co.uk
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Investigates the endgame of the infocopalypse brought by deep fakes - "When anything may be real or fake, will we still care to find out the difference, or will we just see what we want to believe?" - ie are we destined to be ruled by our desirability bias, which "means we tend to believe first, then look for things that support tho…

Naive Realism - YANSS 101
youarenotsosmart.com
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naive realism, the tendency to believe that the other side is wrong because they are misinformed, that if they knew what you knew, they would change their minds to match yours... maybe WE are the ones who are wrong. We never go into the debate hoping to be enlightened, only to crush our opponents... When confronted with people who disagree, you te…

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