Overview: Social Media Strategy

A YANSS interview with Adam Grant, author of Think Again: The Power of Knowing What you Don’t Know. Generally an "extensive exploration of how to rethink your own thinking", including his WorkLife podcast interview of Margaret Atwood on procrastination.(When annotating a podcast I really like a transcript, but there was none for this epi…

One of a great series of Reimagining the Internet podcasts. Guest: the Planetary.Social founder, discussing:the early days of Twitter: "Twitter's innovation ... happened all at the edges... users created everything... inline images and short links and retweets and the app, actual at and hashtags... the company... cultivated this garden w…

active information avoidance... keeping our senses away from information that might be useful, that we know is out there, that would cost us nothing to obtain, but that we’d still rather not learn...

News... is a standardized nonfiction literary form and only one of the many kinds of a journalistic output.... if the context of what we called “news” for nearly two centuries has radically altered, is news still functioning as it should?... The invention of the electric telegraph in the 1830s allowed ... bursts of information in ... messages, wh…

This edition focuses on getting the most out of podcasts and so includes a new tweak to my personal content strategy.

I was particularly ashamed of the way that the AAA ratings, which were in some sense a mathematical promise of safety, had been actually just lies, mathematical lies... like a weaponized mathematics ... actually people don’t want to know what their actual risk ... mathematics ... was being used ... so that people could go on doing essentially corr…

the company's newest tweak to its membership program is one that puts listeners in direct conversation with the company's staffers. The idea: Give Gimlet's members access to the company's Slack team

the hallmark of a good branded podcast is that the marketing is subtle... this is something where you want to build a long-term relationship with people. It’s not about short-term conversions, or anything like that, but about having an amazing first experience with a brand.

podcast listening is generally done via your earbuds or in the confined space of the car. There’s nothing more intimate than having another human being speak directly to you. - Seven secrets of podcasting success — Medium

Because "lo-fi" audiovisual is no longer the preserve of the deep-pocketed, and podcasts really should be on your ThinkAbout list: "For the best recordings on a budget, check out this list of tips and tools for the budding podcaster." - Podcasting On A Budget: How To Record Great Audio For Less - ReadWrite

"The story of podcasts suddenly being “back” strongly suggests, and mostly requires, that they had been big at one time and had since gone away. That New York Magazine article even cites a “bottom” time: 2010. But that never really happened." - Why podcasts are suddenly “back” – Marco.org

"Each day Clippet offers a selection of 10 news stories digested into one-minute audio clips. " - UK startup Clippet targets millennials with audio news to go

"What astonished him was the level of intimacy inherent in the form. After spending a decade in radio he had assumed that it was the most intimate medium, but he found podcasting to be one step deeper, in that listeners actively subscribe to a show and in doing so feel like they’re joining a club. " - Why Slate went all-in on podcasts while other…

"Although Serial’s audience has broken records, it  is far from the only podcast that enjoys serious listener engagement —successful podcasts often have that ability to move audiences... “It’s on-demand, so people are actively choosing what they want to listen to, stories are delivered with a human voice and personality. The intimacy of radio i…

(FT paywall) "Serial’s success is the most visible example of a renaissance in podcasting – a format that has been around for a decade but which has received a recent surge of interest from consumers, investors and advertisers." Massively underused medium for EU comms, IMHO. - Podcasting poised to go from niche to mainstream - FT.com

"The latest trend in storytelling is not driven by super-innovative technology. It requires no expensive accessories and is accessible to all ages and backgrounds. It’s called LISTENING." Gotta love an article which starts like that! Apart from the practical guidelines promised, I liked its observation "about the temporal nature of sound - unable…