Overview: Social Media Strategy
Social media can be a time- and resource-vampire if it's not integrated into the rest of your communications strategy.
How is your social media strategy? Are you simply broadcasting your content? That's inexpensive, but you're simply adding to the noise. Do you really want to be part of that problem?
The secret is to not have a "social media strategy": as a separate strategy, it will prevent social media becoming an integral part of your content marketing, community development, digital transformation and innovation strategies.
It also tends to put social media in Team Ghetto, when you should be mainstreaming it across your workforce.
Instead, view social media as a set of tactics within an integrated communication strategy, with each social platform harnessed to your overall communication goals.
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Relevant resources
static1.squarespace.com
After pointing out the evolutionary reasons for moral outrage's existence - to shame & punish wrongdoers - this 2017 Nature paper describes a psychological framework (triggering stimuli -> Responses -> Outcomes) for understanding how online social networks "change the expression of moral outrage and its social consequences?&quo;…
standuprepublic.com
The rage-engage cycle is a key part of how malign narratives gain traction on social media... into traditional media... disinformation content is designed to be polarizing... exploits the business models of social media... pointing out that something is false and dangerous ... giving more oxygen to the fire... [Trump] tests and revises purposefull…
medium.com
outrage explodsd... because it allowed us to make the story about ourselves... we could effortlessly and instantaneously join a global conversation... attracted more agreement from our following than resentment, and invigorated our social capital. We were putting our best face forward, aligning ourselves with an ethical and moral high ground, virt…
medium.com
Rupert Murdoch invested $70 million into VICE in August 2013... a portfolio company of the media genius that created the entire right wing tabloid machine’s is convincing a whole other demographic that the world is coming to an end. Anger and fear sell... exaggerated characters that create an extreme view of reality. It’s an appeal to your most b…