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Overview: Social Media Strategy

Social media can be a time- and resource-vampire if it's not integrated into the rest of your communications strategy.

How is your social media strategy? Are you simply broadcasting your content? That's inexpensive, but you're simply adding to the noise. Do you really want to be part of that problem?

The secret is to not have a "social media strategy": as a separate strategy, it will prevent social media becoming an integral part of your content marketing, community development, digital transformation and innovation strategies.

It also tends to put social media in Team Ghetto, when you should be mainstreaming it across your workforce.

Instead, view social media as a set of tactics within an integrated communication strategy, with each social platform harnessed to your overall communication goals.

Need help? Get in touch.

More services: start with Communication strategy.

Relevant resources

A Digital Team Is Helping Obama Find His Voice Online
www.nytimes.com
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looking for ways to bring his voice directly to people... a balance of focusing on the president’s priorities and being flexible and opportunistic as conversations are happening online ... to open the White House, to pull the curtains back and show people how government works... data metrics showed how his appearances on social media — like You…

10/11/2015
Creating trust by example
mathewlowry.myhub.ai

Over on the Belgian IABC's web2eu site, Philip Weiss embedded a TED video of Clay Shirky, author of Here Comes Everybody, discussing the revolutionary impact of social media. It's really so good I thought I'd repost it here and add some observations

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