Social media can be a time- and resource-vampire if it's not integrated into the rest of your communications strategy.
How is your social media strategy? Are you simply broadcasting your content? That's inexpensive, but you're simply adding to the noise. Do you really want to be part of that problem?
The secret is to not have a "social media strategy": as a separate strategy, it will prevent social media becoming an integral part of your content marketing, community development, digital transformation and innovation strategies.
It also tends to put social media in Team Ghetto, when you should be mainstreaming it across your workforce.
Instead, view social media as a set of tactics within an integrated communication strategy, with each social platform harnessed to your overall communication goals.
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What did I learn from Hubbing 50 resources and writing five editions on disinformation during the US elections?
There are two possible reasons why we are not talking as much about foreign interference. Both could be true. Only one is good news.
How a decades-long election delegitimisation campaign, amplified by social media disinformation, intersects with the death of a Chief Justice in a GoT-worthy season finale of “US democracy: Endgame”.
This edition’s 9 articles span the real meaning of “foreign meddling” and domestic flashpoints, social media platform preparations for Election Night and beyond, and how media has to go beyond factchecking as it tackles “pink slime” (yes, it’s a thing).
I'm (re)launching my newsletter to focus on disinformation during the 2020 US election. It's also part of a wider experiment in integrating Zettelkasten idea and knowledge management into my personal content strategy, hosted on MyHub.ai.
This edition focuses on getting the most out of podcasts and so includes a new tweak to my personal content strategy.
I’ve been meaning to blog about the ‘backfire effect’ cognitive bias since first coming across it last December. It went to the top of my ToBlog list thanks to a little serendipity...
Three articles unpacking the relationship between community, communications, content and EU communications.
Yet another variation on the Top3ics format: exploring three facets of one topic, highlighting one outstanding resource (plus a few extra links) for each. Today’s theme... psychology
A work in progress from an upcoming eponymous post. Another experiment with the enewsletter format: some initial thoughts on this seemingly intractable problem, with some of the source materials I’m studying.
Today I have just one Topic: Quit Social Media. Your Career May Depend on It. This advice, from Professor Cal Newport in the New York Times, may seem counter-intuitive. Which is exactly the point.
This isn’t the first time I’ve covered the impact of social media on news; technologies like augmented reality; and the impact of both on society. It is the first time these Top3ics have meshed so perfectly in one month.
In which I studiously avoid curating anything about 2016 or David Bowie.
Over 40 new resources ... some great longreads to enjoy as the nights grow long, the productivity tips you’ll need to find the time to read them, and a free set of steak knives. The Christmas season, after all, is almost upon us.
In this week’s edition, a months’ reading - some 30 posts - on social media, digital transformation, content/system design and EuroPCom2015. But first some news from me
In this week’s edition, two new social media products in one week; a few good longreads for the weekend; and more stuff for your online toolbox.
Get with the community; The death and rebirth of comments: The death of the open web?
My first subscribers, surveyed last week, were equally split between the diverse formats and styles of my first four editions, so here’s a 5th.
I'm launching a enewsletter to ensure I absorb something from the social media firehose.
Last week’s edition included 13 links across 3 topics. This week I go the ‘Special Edition’ route and focus on one topic: Medium.
The last couple of years has seen a revival of the Art of the eNewsletter. I have found myself paying much more attention to enewsletters in my Inbox... than to the marketing junk gushing from social media
'Innovation' threaded its way through a lot of the resources added to my TumblrHub last week: from innovation-friendly management through to innovative Content Management Systems for tomorrow's newsmedia business models and personal productivity tools.
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