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Overview: Social Media Strategy

Social media can be a time- and resource-vampire if it's not integrated into the rest of your communications strategy.

How is your social media strategy? Are you simply broadcasting your content? That's inexpensive, but you're simply adding to the noise. Do you really want to be part of that problem?

The secret is to not have a "social media strategy": as a separate strategy, it will prevent social media becoming an integral part of your content marketing, community development, digital transformation and innovation strategies.

It also tends to put social media in Team Ghetto, when you should be mainstreaming it across your workforce.

Instead, view social media as a set of tactics within an integrated communication strategy, with each social platform harnessed to your overall communication goals.

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More services: start with Communication strategy.

Relevant resources

EU Converge - Bridging Communities for Inclusive Policy (a ChatGPT proposal)
www.linkedin.com
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Earlier this week I used an excerpt from a chat with Philip Weiss & Jesús Azogue as a starting point for a conversation with ChatGPT about some of the content in my Hub.

Building collective intelligence from social knowledge graphs
mathewlowry.medium.com
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Writing a chapter for a book on Personal Knowledge Graphs made me rethink MyHub.ai, and led to a new collective intelligence pilot project with the founders of massive.wiki.

The Future of Search Is Boutique | Future
future.a16z.com
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Basically this piece starts to unpack for me my ideas of what millions of Hubs networked together and processed by AI would offer the world in terms of content discovery:With "tools like Notion, Airtable, and Readwise ... people are aggregating content ... reviving the curated web. But at the moment these are mostly solo affairs... fragmented…

Personal Knowledge Management is Bullshit
www.otherlife.co
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"the underlying problem is stubbornly intractable"Great piece, although I'm unsure that "a great proportion of the variance in “knowledge management” effectiveness across individuals is genetic", it is true that:productivity geeks exist, develop their system and then try to sell it.speaking from experience, it is really, r…

The Garden and the Stream: A Technopastoral | Hapgood
hapgood.us

I suspect this will be a canonical text for me moving forward with myhub.ai.Mike Caulfield in 2015, when my first hub was only about 2 years old, had also "been experimenting with another form of social media called federated wiki... instead of blogging and tweeting your experience you wiki’d it. And over time the wiki became a representation…

Now it’s easier to tailor Flipboard to your interests
www.fastcompany.com
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Another example of topic-based aggregation being better at avoiding the toxic effects of a socially-based newsfeed (cf Reddit).Flipboard's new feature lets them quickly specify the subjects they care most about from among its 30,000-plus topics... "Flipboard uses AI to classify the articles and videos it’s aggregating and weave them into…

Blogging on Platforms and on MyHub.ai: 3 options
mathewlowry.myhub.ai
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Should you blog on dedicated blogging platforms like Medium, or on your Hub? It's not an either/or.

Designing social platforms fit for the future
medium.com
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For the 6th episode of his Futurized podcast, Trond Undheim asked me why surveillance capitalism inevitably leads to polarised, undemocratic and dysfunctional societies, and what we must do about it...If we don’t change course, in the future we will be less will informed, more polarised, massively manipulated, living in more corrupt and less democ…

Integrating Zettelkasten Pages into MyHub.ai
medium.com
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I needed to review everything I had ever Hubbed relevant to surveillance capitalism, polarisation, social media and society... As I cast around for something interesting to say, I realised a MyHub.ai Service Page could help organise and clarify my thoughts: I would use it to create a Zettelkasten Permanent Note...While not a blog post, it is defin…

A Text Renaissance
www.ribbonfarm.com
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The Four Horsemen of this emerging Textopia are... Roam attempts to implement a near-full conception of hypertext as originally conceived by visionaries... looks like a cross between a slightly weird wiki and ... Evernote. It’s not... block-level addressability, transclusion ... and bidirectional linking ... utterly transform the writing experienc…

A return to blogs (finally? sort of?) » Nieman Journalism Lab
www.niemanlab.org
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the next generation of blogs will be shaped around the habits and conventions of today’s internet... so much communication takes place backstage, in group chats and on Slack, I’d expect new blogs to step in the same ambiguous territory as newsletters ... not everyone is looking, but privacy is neither airtight nor expected...escape hatches from th…

17/01/2020
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