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Overview: Social Media Strategy

Social media can be a time- and resource-vampire if it's not integrated into the rest of your communications strategy.

How is your social media strategy? Are you simply broadcasting your content? That's inexpensive, but you're simply adding to the noise. Do you really want to be part of that problem?

The secret is to not have a "social media strategy": as a separate strategy, it will prevent social media becoming an integral part of your content marketing, community development, digital transformation and innovation strategies.

It also tends to put social media in Team Ghetto, when you should be mainstreaming it across your workforce.

Instead, view social media as a set of tactics within an integrated communication strategy, with each social platform harnessed to your overall communication goals.

Need help? Get in touch.

More services: start with Communication strategy.

Relevant resources

Can “Indie” Social Media Save Us?
www.newyorker.com
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we’ve grown wary of the so-called attention econom... But we also benefit from social media and hesitate to disengage from it completely... a loose collective of developers and techno-utopians ... the IndieWeb ... developing their own social-media platforms... preserve what’s good about social media while jettisoning what’s bad... Facebook and I…

We Don’t Need Social Media – OneZero
onezero.medium.com
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Facebook co-founder Chris Hughes laid out an argument for dismantling the social media behemoth... via antitrust legislation... a new age of innovation and competition... maybe not... competition  demands more data... engagement ... efforts to increase competition risk simply aggravating these problems.... We could simply choose not to have socia…

In Praise of Deep Work, Full Disconnectivity and Deliberate Rest
medium.com
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Newport defines Deep Work as “Professional activities performed in a state of distraction-free concentration that push your cognitive capabilities to their limit. These efforts create new value, improve your skill, and are hard to replicate.”... in an average office setting such a state of prolonged “distraction-free concentration” is all but impo…

Don’t #DeleteFacebook. Take back control with digital minimalism
medium.com
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To #DeleteFacebook is to throw the baby out with the bathwater without solving the underlying problem.This is not another post on the benefits or evils of Facebook — you can figure that out for yourself…- my latest post accepted into The Mission

The Rise of the Like Economy - The Ringer
www.theringer.com
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uses the social network to promote her business... set up various safeguards to avoid becoming too emotionally invested ... a web browser plug-in ... replaces the social network’s endless stream ... with a single inspiring quote.... hired a social media manager ... because she could no longer stand the addictive feedback loop ... She had been a …

Want To Fight Back Against Facebook’s Algorithm? Check Out These Tools
www.fastcodesign.com
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The work of researchers, designers, and artists ... includes apps, Chrome extensions, and desktop software... to give users some agency over their online lives.... understand the kind of information the platform may have on you... turn to Data Selfie... Matias’s posts include instructions on how to run your own Facebook audit... Chrome extensions …

You’ve decided to delete Facebook but what will you replace it with? | Technology | The Guardian
www.theguardian.com
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It may be that ditching Facebook is not the answer, but rather restricting how your data is used and shared by the company. Facebook has just made its built-in privacy and data settings easier to use

Don’t Delete Facebook. Do Something About It.
www.nytimes.com
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When I need to focus on a project or relax a bit, I turn off the noise that comes from Facebook ... delete your account... But don’t pretend it will make a difference to Facebook or to the state of the world... if tens of thousands of Americans quit Facebook tomorrow, the company would barely feel it... Its growth has plateaued in the United St…

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